検索キーワード： "B・B" スモールビジネス

What's the right price for your new product? Millionaire maker Dan S. Kennedy and pricing/marketing strategist Jason Marrs empower small business owners to take control of their profits by taking charge of the source: their price.

The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for any business.

In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is not a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah's Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry, and many other fascinating and diverse true-life examples.

Kennedy and Fischer unveil that it takes no more effort to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations, who are willing to pay premium prices for exceptional expertise, service, and experiences. In this updated fourth edition, Kennedy and Fischer provide a comprehensive guide on how to reposition your business, practice, or sales career to appeal to these affluent customers, for whom price is not a determining factor.

Simply broadcasting a message to millions by social media accomplishes little for most businesses. Dan S. Kennedy and Kim Walsh Phillips are here to tell it like it is: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Kennedy and Walsh Phillips teach you the customer-getting, sales-boosting direct-response strategies you must employ with every social media campaign so you can stop accepting non-monetizable "likes" and "shares" as a return on your time.  

In this brand new addition to the No B.S. series, you'll learn how to build a business that you can sell for maximum wealth. Every business owner dreams of pursuing a successful, top-dollar exit that'll get them a seven- to eight- figure payday, but few ever achieve it. Those who do manage to sell their business are often bogged down by ruthless investment firms, BS valuation formulas, or their own poor business practices and systems. These stop business owners from getting the maximum amount of wealth that they can from their businesses. Don't be one of them!

Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand-without corporate-sized investment.

Internationally recognized “millionaire-maker” Dan Kennedy leads business professionals into the post-recession economy and introduces them to the new rules, new restrictions, new obstacles, and new opportunities that lie ahead. Entrepreneurs are mentored on which current business truths and principles are still relevant, but more importantly, Kennedy offers completely new strategies, tactics, and applications to help them succeed in the new economy.

You Built an LLC. Now Build the Credit to Match. Is money tight? Time is limited? Personal credit at risk? Most small business owners can't afford a financial consultant or the months it takes to research complex credit systems on their own. You need a guide that's affordable, saves time, and builds your credit the right way — so as your business grows, your funding options grow with it.

We have been conditioned to think a certain way for a long time. Work a nine-to-five job. Set up a 401(k). Work for 40 years and hope things work out. Unfortunately, society has rigged the game against you and made it harder for you to win with your finances. This book will provide you with an alternative way to view your finances and give you the knowledge and insight on what a very small percentage of Americans are currently doing with their money. Most of what is talked about inside this book you won't ever hear your financial adviser or CPA mention to you.

With the majority of mompreneurs failing to make their home-based businesses work, we need a new blueprint to model. We need to know how the successful mamas are making it happen, without sacrificing their marriage or their role as mom. I have been able to “have it all”, but not by maintaining the elusive balance that is about as real as moms sleeping in on weekends.

Movers Marketing: A No B.S. Guide for Moving Companies to Win on Google and Maximize ROI isn’t theory. It’s your untapped digital oil field loaded with tactical tools to leverage online strategies that will change the trajectory of your success–no more missing out on revenue or losing bids. Now, you can take over the market share in your city while ethically stealing leads from your competitors and supercharging your profit.

Do you love traveling, eating, and exploring new locations? Are you thinking of starting your own bed-and-breakfast? This book will quench your curiosity and answer all your questions. We interview everyone from huge B&Bs to small mom-and-pop B&Bs, inns that have been around for decades and B&Bs that are new and making a big splash! This is one of the most interesting books about the bed-and-breakfast business written in the last decade. The vast amount of different people we spoke with gives us a truly eye-opening glimpse into what the industry is all about!

We interview everyone, from huge B&Bs to small mom-and-pop B&Bs—the bespoke inns that have been around for decades and B&Bs that are new and making a big splash! In a time where everything seems to be an AirBnB, it's great to remember that a true B&B has breakfast and attention! This is one of the most interesting books about the bed-and-breakfast business written in the last decade. The vast amount of different people we spoke with gives us a truly eye-opening glimpse into what the industry is all about!