検索キーワード： "B・B" マーケティング・セールス

Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan delivers a short list of radically different, little-known, profit-proven direct mail strategies for any business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, and more, to use in "ordinary" businesses.

Dan Kennedy and Parthiv Shah leverage their extensive marketing expertise to teach you proven, no-nonsense strategies for achieving successful marketing automation. This exceptional addition to the No B. S. series is essential for anyone aiming to harness software and cutting-edge technology to elevate their marketing efforts.

What's the right price for your new product? Millionaire maker Dan S. Kennedy and pricing/marketing strategist Jason Marrs empower small business owners to take control of their profits by taking charge of the source: their price.

For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing executive.

Super Account Manager provides a practical guide for (new) account managers using the Gentleman-in-Business method, aimed at achieving sales success through customer focus and distinctive actions.

Super Accountmanager biedt een praktische gids voor (startende) accountmanagers met de Gentleman-in-Business methode, voor succes in sales door klantgerichtheid en onderscheidend handelen.

The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for any business.

In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is not a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah's Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry, and many other fascinating and diverse true-life examples.

Kennedy and Fischer unveil that it takes no more effort to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations, who are willing to pay premium prices for exceptional expertise, service, and experiences. In this updated fourth edition, Kennedy and Fischer provide a comprehensive guide on how to reposition your business, practice, or sales career to appeal to these affluent customers, for whom price is not a determining factor.

Internationally recognized “millionaire maker,” Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the “trust no one” mantra invading every customer’s mind today. They deliver an eye-opening look at the core of all business—trust, and teach you the secrets to gaining it, keeping it, and using it to build competitive differentiation, create price elasticity, attract more affluent clients, and inspire referrals.

Simply broadcasting a message to millions by social media accomplishes little for most businesses. Dan S. Kennedy and Kim Walsh Phillips are here to tell it like it is: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Kennedy and Walsh Phillips teach you the customer-getting, sales-boosting direct-response strategies you must employ with every social media campaign so you can stop accepting non-monetizable "likes" and "shares" as a return on your time.  

Сегодня продажнику позарез нужно быть умнее, проницательнее, прогрессивнее, агрессивнее, организованнее, и во всех отношениях «-ее» других, чтобы выбраться на вершину. Эта аудиокнига как раз и призвана вооружить вас для перехода в братство самых богатых, независимых, влиятельных и важных. Если это не то место, где вы всей душой хотите оказаться, "Жесткие продажи" будут для вас пустой тратой времени, аудиокнига покажется вам слишком грубой, прямой и «конкретной».

In the new economy, only a select few will gain and keep membership in the elite sales fraternity enjoying the top incomes, the greatest security, the most independence and power, and the highest status. And, who better to show you how to get in than millionaire-maker Dan Kennedy.

Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand-without corporate-sized investment.

The podcast for founders who are done pretending. You’re brilliant at what you do. You’re also winging it, avoiding networking, and googling how to explain your own business at 11pm. Real talk about the messy, unglamorous reality of building a brand when you’d honestly rather hide. No six-figure flexing. No pretending the office isn’t your kitchen table. Just honest conversations about the awkward, the embarrassing, the “why does everyone else seem to have it together” moments nobody’s saying out loud. Hosted by brand strategist Anna Brand. Because someone had to say it.

Learn about LinkedIn from an expert, Bruce Bennett. This podcast has you in mind by explaining and discussing LinkedIn. There are many features and benefits to using LinkedIn to market yourself. I welcome questions from our listeners, so if there is a topic you would like to explore in an episode, please email me.

Der Realtalk zweier Unternehmer zu Herausforderungen und Problemen aus Ihrem Businessalltag.

A podcast for event planners by Broadsword. Featuring conversations with a variety of different guests and topics, B. Listening aims to inform and inspire individuals across the event industry. Visit Broadsword's website here: https://www.wearebroadsword.com/

Podcast sobre inovação e tendências da indústria criativa. Apresentado por Claudia Penteado, com realização da Binder, que tem a criatividade e a paixão pelo novo no seu DNA. Cada episódio trará um tema importante para o dia a dia de quem trabalha com comunicação e construção de marcas, saindo do blá blá blá teórico e discutindo como cada tendência afeta de verdade o chão da fábrica, o dia-a-dia, a prática. O B.trends tem apresentação e roteiro de Claudia Penteado e edição e sonorização de Nani Dias, do studio Hitz.

Practical sales and marketing ideas, actions, and tips that you can use to increase spend per head, occupancy, and profit for your small hotel, B&B, or guest accommodation. Attract the guests you want using traditional and online marketing and sales actions to make you stand out from your competition.