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In the aftermath of the COVID-19 pandemic, trust in the healthcare system seems to be at an all-time low. Conspiracy theories are now mainstream, and distrust of government health agencies is common among private citizens. Yet many of those same individuals still profess trust in their doctors. What, then, is driving the general mistrust in medicine, and how can the public's faith be restored?

When Dr. Scott W. Atlas was tapped by Donald Trump to join his COVID Task Force, he was immediately thrust into a maelstrom of scientific disputes, policy debates, raging egos, politically motivated lies, and cynical media manipulation. Numerous myths and distortions surround the Trump Administration’s handling of the crisis, and many pressing questions remain unanswered.

So we drank the Diet Coke. Bought the zero sugar snacks. Trusted the label. What if the label was the problem? The Sweet Lie pulls back the curtain on the illusion of "healthy" sweetness — tracing the rise of artificial sweeteners, the cultural brainwashing of diet products, and the subtle, billion-dollar system built to keep us coming back for more. This isn’t just about what’s in your drink. It’s about how that drink became normal.

There are dramatic differences in health between countries and within countries. But this is not a simple matter of rich and poor. These health inequalities defy usual explanations. Conventional approaches to improving health have emphasised access to technical solutions – improved medical care, sanitation, and control of disease vectors; or behaviours – smoking, drinking – obesity, linked to diabetes, heart disease and cancer. These approaches only go so far.