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NEW YORK TIMES BESTSELLER USA TODAY BESTSELLER Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that’s been written about the Four over the last two...

Recent years have seen the introduction of concepts from the new and exciting field of complexity science that have captivated the attention of economists, sociologists, engineers, businesspeople, and many others. These include tipping points, the wisdom of crowds, six degrees of separation (or Kevin Bacon), and emergence. Complexity science can shed light on why businesses or economies succeed and fail, how epidemics spread and can be stopped, and what causes ecological systems to rebalance themselves after a disaster.