検索キーワード： "20×20" 歴史・哲学

In this follow-up to his best-selling The 80/20 Principle, the power law that helped hundreds of thousands achieve more by doing less, Richard Koch puts science to work, applying 92 other natural laws to promote the "science of success" within the ever-changing world of business. What does Charles Darwin's theory of natural selection prove about developing a niche product line? How can Isaac Newton's laws of motion and gravity help in a crowded marketplace?

Your mattress. Your phone camera. The water from your tap. NASA made all of them better. Hidden in your home right now are dozens of technologies that began as solutions to the extreme challenges of space exploration. None of them were supposed to end up in your house. But here we are. If you’ve ever wondered why we spend money on space when there are problems to solve on Earth, this book provides the answer. The technologies developed to keep astronauts alive, healthy and productive have transformed life for billions of people here on Earth.