検索キーワード： "20×20" 医薬・ヘルスケア業界

Pharma Customer Experience reveals twenty secrets that pharmaceutical and biotechnology companies are using today to connect emotionally with their customers—both patients and healthcare professionals.

O século XIX trouxe avanços tecnológicos e industriais em diversas áreas. Uma, porém, ficou para trás: a Medicina. Ao redor do planeta, a mortalidade infantil alcançava taxas altíssimas e a expectativa de vida era baixa. Doenças diversas castigavam a população. Mas o cenário mudou ao longo do século XX. Este audiolivro narra, de forma deliciosa, como médicos e cientistas lançavam mão de criatividade, coragem e raciocínio lógico para tornar os progressos possíveis.

In the early hours of Thursday 19 March 2020, the luxury cruise liner Ruby Princess docked at Sydney's Circular Quay, the gateway to Australia. Hours later, 2700 passengers disembarked. Yet in the middle of a pandemic sweeping the planet, there were no health checks. Over the next few days, the...

In the face of the unprecedented challenges posed by pandemics and other crises, "Pandemic Preparedness: 20 Best Practices to Follow During a Pandemic" serves as a comprehensive guide to navigating uncertain times with resilience and responsibility. This book, authored by an individual who is not a healthcare professional, offers valuable insights and strategies for personal preparedness and community safety.

Another “pitch-perfect book of short essays” (New York Times Book Review) from the acclaimed author of Blood of Strangers, this one exploring the contemporary practice of medicine from the perspective of a doctor with 25 years of experience in the ER. In the late 1990s, a young physician in...

The New Patient Generator is a step-by-step guide for health practitioners, revealing all the secrets of social media and digital marketing to create an endless supply of new patients.

My career as a firefighter/paramedic stretched from 1974 to 2000 when were inventing EMS as we went along. These are stories from those years on the street. That place I named so long ago, the other reality that exists just outside most people’s everyday lives. It is a place that seems to exist parallel to the normal workaday existence: yet it is only a car accident or cardiac away for any of us. It manifested itself in brushfires, house fires, shootings, stabbings, hangings, accidents with injuries, cardiacs, codes, drownings, and a thousand other emergencies.