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株式会社サードインパクトの代表取締役: 澤田 辰雄（国家資格キャリアコンサルタント）が、リクライブ編集長で採用コンテンツプロデューサーの二宮 と流行りの採用ノウハウや、一時的なテクニックではなく「なぜ人が集まらないのか」「なぜ辞めるのか」「AI時代に企業は何を発信すべきか」 を、現場目線で徹底的に言語化。 メソッドは、いずれ陳腐化する。だからこそ、この番組では“核になる考え方”を掘り下げます。採用を、...

In today's fast-paced and highly competitive business world, it's becoming increasingly important for companies to stand out from the crowd. One way to do this is through effective branding, which helps businesses create a unique identity and connect with their target audience. But what makes a brand truly memorable? The answer is simple: storytelling. By using storytelling techniques to craft a compelling brand narrative, companies can build a strong emotional connection with their customers, differentiate themselves from their competitors, and ultimately, drive sales.

For thousands of years, we've created things called games that tap the tremendous psychic power of fun. In a revised and updated edition of For the Win, authors Kevin Werbach and Dan Hunter argue that applying the lessons of gamification could change your business, the way you learn or teach, and even your life. Werbach and Hunter explain how games can be used as a valuable tool to address serious pursuits like marketing, productivity enhancement, education, innovation, customer engagement, human resources, and sustainability.

Ontdek de kracht van oprechte marketing met Seth Godin’s inzichten: focus op empathie, authenticiteit en waardevolle verbindingen om echte impact te maken en je boodschap te verspreiden.

Usa tu derecho a presumir te ayudará a encontrar una manera de celebrar y compartir los logros, a la vez que cambiará la forma en la que te perciben, y te dará herramientas para atraer a clientes que realmente te valoren y estén dispuestos, no solamente a invertir, sino a unirse a tu visión de liderazgo. Una marca personal de alto impacto solo puede ser creada por un líder que sabe que el mundo está esperando por su visión y mensaje. Por esa razón, cada capítulo te permitirá potenciar tus dones y alcanzar los resultados esperados. El liderazgo es la nueva marca personal.

You have a vital mission as a sales professional: to generate revenue for your company and ensure its continued success. But in today’s selling landscape, buyers are more educated than ever. You need a way to cut through the noise and navigate new complexities.

The Authority Advantage gives you the step-by-step blueprint to build thought leadership focused on impact, not ego to accelerate trust.

This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online.

Smart, competent, and capable people are rare and in high demand. Every organization-from commercial enterprises, healthcare, non-profit, sports, education, to the military-is in an outright battle to recruit and retain these bright and talented people. Fanatical Military Recruiting begins where the Recruiting and Retention colleges of the various branches of the military leave off. It is an advanced, master's level training resource designed specifically for the unique demands of Military Recruiting. 

Engage with Impact is a peer-driven community and learning platform for communications leaders in multilateral organizations, NGOs, associations and foundations. Our podcasts feature social impact leaders discussing new trends and sharing the latest insights for international development communications.Find out more at www.engagewithimpact.com

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over 50 countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.

How do we rebuild communications for the AI era? While headlines vacillate between panacea and doomsday, leaders don’t have the luxury of extremes. Join Bully Pulpit International CEO Andrew Bleeker for practical discussions with top communications and public affairs experts that move beyond the hype to focus on real decisions: managing teams, rebuilding organizational structures, maintaining brand trust, and more. Actionable Impact explores how leaders are transforming their organizations and maintaining their bully pulpit in the AI era.

Today's firms need a social effort that is serous and impactful to be relevant. It's not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.

Impact Stories is a podcast hosted by Lisa Genovese that dives beneath the surface of brand building. Through candid conversations with business leaders and marketing minds, we explore the pivotal insights, turning points, and bold decisions that shape how brands grow, shift, and connect. Whether it’s a CEO rethinking their go-to-market strategy or a marketing lead bringing that vision to life, each episode reveals how meaningful impact is created—not by accident, but by understanding what truly drives people to act.

Impact Paragons ist der Marketing-Podcast für Marketer & Kommunikator:innen in der Energiewende & Klima-Impact-Branchen. Hier geht's um Marketing für nachhaltiges Wachstum, konkrete Tipps & Strategien sowie persönliche Einblicke der Gäst:innen aus Energie- und Nachhaltigkeitsbranchen. Host Tobias Schmitz, Gründer von Good Paragon und seine Gäst*innen teilen Marketing-Know-How für mehr Sichtbarkeit, Leads und Sales. Jetzt anhören.

Was wäre, wenn wir die größte Chance der Menschheit nutzen, um unsere Welt zu retten? Willkommen beim IMPACT LAB Podcast! Der Podcast, der Online-Business und nachhaltige Geschäftsmodelle zusammendenkt. Kreiere ein Business für People, Planet, Profit – und für dich!

A weekly business related podcast hosted by Nick Bramley CEO of IMPACTUS Group. Whilst Nick himself is an engaging Host, the Impact Sessions Podcast comes to life through the quality of the guests Nick is able to attract. Interviews with interesting, engaging and expert guests from all sorts of fields and sectors sharing their real world experiences on everything from; Sales Marketing Leadership Culture People Wellness & Well-Being Strategy Innovation Inspiration Customer Focus Communications PR Entrepreneurship Manufacturing Excellence Branding There is something for everyone and a new ...

Impact Makers is the podcast for marketers, innovators and curious minds who think way too much about products — the good ones, the bad ones, and what makes them stick. From beverages to beauty, food to fragrance, and much more, join hosts Andrew Wardlaw and Caitlin McLean as we get into the trends, ideas and cultural signals shaping the future of consumer brands. Expect sharp conversations with the people making it all happen, and insights you won’t hear anywhere else.

In dieser Staffel schauen wir uns die GWA Effectiveness Guidelines genauer an – ein von 14 Marketing Expert*innen erstelltes Fundament für messbaren Marketingerfolg. Wir analysieren, wie du mit klaren Zielen, präzisen Tools und transparenten Prozessen deine Marketinginvestitionen optimierst. Freu dich auf umsetzbare Strategien, die deine Kampagnen auf Erfolgskurs bringen.

Podcast by Emmanuelle RESLINGER