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Turn organizational chaos into a high-impact research project with this definitive guide to business methodology. Whether you are battling dissertation anxiety during a stressful commute or staring at a blank screen struggling to define your core question, you need an actionable roadmap. Stop...

But here’s the thing: Pitching isn’t just for salespeople; it’s for anyone with a message, a mission, or a dream. Imagine walking into any conversation, meeting, boardroom, or Zoom call knowing exactly what to say to get the result you want. Whether you’re closing a deal or simply wanting to be heard, your ability to pitch is the difference between missed opportunities and massive success.

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over 50 countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.

In today's fast-paced and highly competitive business world, it's becoming increasingly important for companies to stand out from the crowd. One way to do this is through effective branding, which helps businesses create a unique identity and connect with their target audience. But what makes a brand truly memorable? The answer is simple: storytelling. By using storytelling techniques to craft a compelling brand narrative, companies can build a strong emotional connection with their customers, differentiate themselves from their competitors, and ultimately, drive sales.

For thousands of years, we've created things called games that tap the tremendous psychic power of fun. In a revised and updated edition of For the Win, authors Kevin Werbach and Dan Hunter argue that applying the lessons of gamification could change your business, the way you learn or teach, and even your life. Werbach and Hunter explain how games can be used as a valuable tool to address serious pursuits like marketing, productivity enhancement, education, innovation, customer engagement, human resources, and sustainability.

If you feel overlooked and don’t know where to begin, Valuable & Visible gives you a clear, simple way to change that. Vanessa Errecarte, award-winning UC Davis MBA instructor and creator of one of the nation’s first MBA-level personal branding courses, teaches a different approach: A service-first personal brand, where your ideas make you memorable, your clarity builds credibility, and your ideas get you noticed and chosen before you ever have to chase them.

Ontdek hoe je met extreme klantgerichtheid en maatschappelijke impact zakelijk onweerstaanbaar wordt. Daniëlle de Jonge biedt praktische tips en voorbeelden om jouw commerciële aanpak te vernieuwen en succes te behalen.

If you’re a coach, author or entrepreneur and you hate marketing, this book is for you. If you’ve ever thought “I just want to focus on my clients and not have to do marketing and sales!” you’re in the right place! As a mission-driven entrepreneur, how do you attract clients without using uncomfortable marketing tactics? This book helps you center your marketing around your mission, so you don’t have to promote yourself or chase clients ever again. When your mission is center stage, you don’t need the spotlight on you to gain visibility.

Ontdek de kracht van oprechte marketing met Seth Godin’s inzichten: focus op empathie, authenticiteit en waardevolle verbindingen om echte impact te maken en je boodschap te verspreiden.

Your story gives you a unique advantage to build your brand or business—if you tell it well. More than simply what’s happened to you, it is everything that has shaped the Meaningful Message burning deep within you—at the soul level. In Your Story Advantage, Bill Blankschaen shows a proven path to build your unique Story EcoSystem™ and unlock the power of your story in today’s knowledge economy. You’ll be empowered to . . .

Usa tu derecho a presumir te ayudará a encontrar una manera de celebrar y compartir los logros, a la vez que cambiará la forma en la que te perciben, y te dará herramientas para atraer a clientes que realmente te valoren y estén dispuestos, no solamente a invertir, sino a unirse a tu visión de liderazgo. Una marca personal de alto impacto solo puede ser creada por un líder que sabe que el mundo está esperando por su visión y mensaje. Por esa razón, cada capítulo te permitirá potenciar tus dones y alcanzar los resultados esperados. El liderazgo es la nueva marca personal.

The Authority Advantage gives you the step-by-step blueprint to build thought leadership focused on impact, not ego to accelerate trust.

Sure, being the best sounds great. But simply being the best is no longer enough to position you at the front of the pack. You also need to be perceived as being the best. And that's why Perception is so important. With this book, authors Franziska Iseli and Christo Hall show you how to harness the power of perception to achieve success - whether you are leading a small business, trying to climb the career ladder, or simply working to achieve greater success in relationships and improve your personal life.

This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online.

Smart, competent, and capable people are rare and in high demand. Every organization-from commercial enterprises, healthcare, non-profit, sports, education, to the military-is in an outright battle to recruit and retain these bright and talented people. Fanatical Military Recruiting begins where the Recruiting and Retention colleges of the various branches of the military leave off. It is an advanced, master's level training resource designed specifically for the unique demands of Military Recruiting. 

You have a vital mission as a sales professional: to generate revenue for your company and ensure its continued success. But in today’s selling landscape, buyers are more educated than ever. You need a way to cut through the noise and navigate new complexities.

Transform a scattered online presence into a profitable personal brand that drives real income and industry authority. Skip the exhausting viral hacks and manipulative tactics to build a strategic, values-driven reputation that attracts your ideal clients. This step-by-step roadmap is designed...

Impact Stories is a podcast hosted by Lisa Genovese that dives beneath the surface of brand building. Through candid conversations with business leaders and marketing minds, we explore the pivotal insights, turning points, and bold decisions that shape how brands grow, shift, and connect. Whether it’s a CEO rethinking their go-to-market strategy or a marketing lead bringing that vision to life, each episode reveals how meaningful impact is created—not by accident, but by understanding what truly drives people to act.

Was wäre, wenn wir die größte Chance der Menschheit nutzen, um unsere Welt zu retten? Willkommen beim IMPACT LAB Podcast! Der Podcast, der Online-Business und nachhaltige Geschäftsmodelle zusammendenkt. Kreiere ein Business für People, Planet, Profit – und für dich!

Impact Paragons ist der Marketing-Podcast für Marketer & Kommunikator:innen in der Energiewende & Klima-Impact-Branchen. Hier geht's um Marketing für nachhaltiges Wachstum, konkrete Tipps & Strategien sowie persönliche Einblicke der Gäst:innen aus Energie- und Nachhaltigkeitsbranchen. Host Tobias Schmitz, Gründer von Good Paragon und seine Gäst*innen teilen Marketing-Know-How für mehr Sichtbarkeit, Leads und Sales. Jetzt anhören.