検索キーワード： "Gillian Tett" すべてのカテゴリー

From award-winning columnist and journalist Gillian Tett comes a brilliant examination of how our tendency to create functional departments - silos - hinders our work and how some people and organizations can break those silos down to unleash innovation.

In an age when the business world is dominated by technology and data analysis, award-winning financial journalist and anthropology PhD Gillian Tett presents a radically different strategy for success: Businesses can revolutionize their understanding of behavior by studying consumers, markets, and organizations through an anthropological lens. 

Is your workplace riven by tribal conflict? Are your meetings governed by dozens of unspoken rituals? Is there something faintly religious about the way your colleagues worship the CEO? If so, then you might need a lesson in business anthropology. For a century, anthropologists have had an unusual method: immersing themselves deep inside 'alien' tribes and uncovering, from the inside, how they tick. Today, a new generation of anthropologists are using this approach to explain modern businesses - revealing the hidden rituals that define what we buy, who we sell to and how we work.