In this episode of Fashion Roundtable, we sit down with Ajide Daniels (the founder of Aso) to unpack the real journey from unexpected beginnings to building a ready-to-wear brand that challenges the idea that affordable fashion has to look cheap.

We talk about the defining moments, the struggles, the costly mistakes, and the mindset behind creating a brand with identity, structure, and long-term vision in the Nigerian fashion industry.

If you're a fashion entrepreneur, creative, or business owner trying to build something meaningful, this episode is for you.

✨ What you’ll learn in this episode:
• How he got started in fashion
• The moment Aso became a real brand
• Why ready-to-wear doesn’t have to be cheap
• The hardest parts of running a fashion business in Nigeria
• Marketing strategies that actually work
• Expensive mistakes and lessons learned
• Building a brand identity that lasts
• Vision for the next 10 years
• Advice for upcoming fashion entrepreneurs

⏱ TIMESTAMPS
0:00 - Intro
1:10 - How it all started
11:22 - When Aso became a brand
15:40 - Best features of the brand
18:00 - Visa conversation
19:15 - How that experience changed things
25:00 - Building the brand identity
27:50 - Credit Direct hype
28:50 - The hardest part of the business
35:10 - Biggest struggle so far
36:40 - What she’s putting in place
39:15 - Marketing
46:00 - Most expensive mistakes
51:13 - The 10-year vision for Aso
53:52 - Advice
54:18 - Giveaway 🎁


Fashion Roundtable is where we have honest, unfiltered conversations about fashion, business, and building in Nigeria.

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In this episode of the Fashion Roundtable, we sit down with Nkiru Achukwu, the powerhouse founder of Zephans & Co and this conversation did NOT hold back. From struggling to find clothes in her size, to surviving COVID, to scaling past 35,000 pieces sold, Nkiru shares the raw, unfiltered story behind her brand.

Whether you're a fashion lover, a business owner, or someone building from scratch, this episode will inspire and challenge you.



00:00 - 2:00 — Intro
2:00 - 9:00 — How It All Started
9:00 - 11:00 — How COVID Solidified the Brand
11:00 - 12:45 — Pricing Strategy
12:45 - 16:00 — Website Route
16:00 - 20:20 — 35,000 Pieces Sold
20:20 - 19:50 — Trends & Balancing
19:50 - 25:13 — Collaboration & Partnerships
25:13 - 26:09 — Marketing
26:09 - 28:15 — How Opening a Physical Store Enhanced the Business
28:15 - 29:17 — Credit direct Hype
29:17 - 29:40 — Staff Strength
29:41 - 36:12 — Funding
36:12 - 41:15 — Collaborating With Similar Brands
41:51 - 42:04 — Downside Moments
42:04 - 48:00 — Dealing With Copying
48:20 - 57:40 — Advice to Upcoming Fashion Entrepreneurs
57:41 - 57:49 — 🎁 Giveaway!


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Drop your biggest takeaway in the comments!

#ZephansAndCo #thefashionroundtable

Ever wondered what it really takes to dress celebrities?
In this episode, we sit down with top celebrity stylists to break down the reality behind the glamour—how they started, how they work with clients, pricing, industry pressure, fashion emergencies, and what really goes on behind major events like the AMVCA and Fashion Week.

This is not the surface-level conversation you’re used to—this is the real, unfiltered truth about celebrity styling, the challenges, the business side, and what it takes to stand out in a highly competitive industry.

Whether you're a fashion lover, aspiring stylist, creative, or business owner, this episode will completely change how you see the fashion industry.


⏱️ CHAPTERS
00:00 Intro
01:13 How They Got Started
04:44 How to Approach a Client as a Stylist
07:01 Misconceptions About Styling
10:13 Looks That Elevate Your Status
14:41 The Downsides of being a stylist.
15:40 AMVCA Experience
24:16 Hype
25:30 How Much Stylists Charge
31:54 Why Stylists Shouldn’t Overwork Themselves
34:50 Trends in the Industry
36:30 Craziest Fashion Emergency
39:19 Collaboration in Fashion
41:50 Have You Ever Been Dragged?
43:20 Relationship with Designers
45:22 Fashion Week Experience
51:42 Advice for Upcoming Stylists
53:40 Giveaway 🎁


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Drop your favorite moment in the comments.