On this episode of The Fashion Roundtable, we sit down with Nonye, founder of That Thing Called Fashion, to discuss the realities of being a fashion content creator in today's digital world.

From creating content before influencing became mainstream to building a business, assembling a management team, negotiating brand deals, and navigating the pressure of social media, Nonye shares the lessons she's learned from years in the industry.

We also talk about the pressure to appear glamorous online and the truths about influencing that most people never see.

Whether you're a content creator, fashion entrepreneur, aspiring influencer, or simply curious about the business behind social media, this episode is packed with practical insights and honest conversations.


00:00 – Intro
01:38 – How she started
04:44 – Was content creation always the plan?
06:15 – When she started making money
08:15 – How she knew what to charge
09:09 – The platform that has worked best for her
09:02 – Biggest challenges she has faced
16:00 – Credit Direct Hype
16:47 – How important is Fashion Week for fashion creators?
18:20 – The pressure to look glamorous online
21:07 – What happens when a brand you don't like reaches out?
26:47 – Staying authentic in collaborations
29:12 – Building a management team
31:44 – What people don't realize about being an influencer
33:06 – Advice for aspiring creators
34:33 – Giveaway 🎁
35:12 – Outro

#Nonye #ThatThingCalledFashion #FashionInfluencer #ContentCreator #FashionBusiness #FashionCreator #InfluencerMarketing #AfricanFashion #NigerianFashion #TheFashionRoundtable

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