Cafe owners are time-poor, but ignoring social media is no longer an option. In this episode, we chat with Kylie and Philip from Launch Online Solutions (now Pink Lime Digital) about the practical steps to building an online presence that actually works. From the free win of registering on Google Maps to the bare-minimum essentials of Facebook, Instagram, and a simple one-page website, they break down what matters and what can wait. They also share tips on professional photography, consistent branding, video content, and how to plan ahead so marketing doesn't eat into your week plus their key takeaways on posting frequency, hashtags, and knowing when to call in the professionals.