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Francis Yim has spent over 23 years in video production - from creating trailers for Disney Channel Asia to producing organisational culture content for multinationals across Singapore and Australia - before founding Fantestimonial, a business built around one core belief: the testimonial video should be your first marketing video, not your last.

In this episode, Matt and Francis explore what actually makes a testimonial land - and why most businesses are using them wrong.

They cover the sliding doors moment that pointed Francis toward video instead of physics, how he's built creative processes that deliver content across 160 languages, and why authenticity beats production polish every time when it comes to driving a real emotional response.

Francis breaks down why the best testimonials take a customer on a clear journey from problem to solution, how 'why' is the question that separates average from excellent, and why video is one of the most underused tools in employer brand and EVP work.

They also get into the ROI case for quality video, how to use targeted testimonials as a strategic multiplier rather than a nice-to-have, and - somehow - why creamy chicken pasta says everything you need to know about building trust with an audience.

If you're building a brand, hiring for your business, or just trying to connect more authentically with the people you want to reach, this one's worth your time.

scalr sagecast is proudly brought to you by scalr, a talent advisory business headquartered in Melbourne, Australia.

If you're a founder or operator thinking about your next hire, building out a TA function, or just not sure where your hiring process is letting you down - reach out to Matt directly at matt@scalr.com.au or find him on LinkedIn.