-- Recorded date: circa early 2000s

-- Guest: Sherri Y. McDonald

-- Original format: archived video conversation, now revived as audio

Sherri Y. McDonald joined Courtney Crosslin, now also known as Sisi in Brasil, for a throwback Sat With conversation about building a boutique hair business before online entrepreneurship became polished personal-brand language. These conversations began as video recordings in 2006. Now they are transcribed, revived, and released as audio for the people who need to hear them.

Sherri talks about the shock of early traction, including the moment when “four days later, I sold out,” and what it took to manage real customers, inventory, content, bookkeeping, and beauty education while still keeping the business personal.

This conversation is useful for small business owners, beauty entrepreneurs, solopreneurs, and creators learning how to turn skill, taste, and customer trust into an actual offer. Sherri’s approach is practical: “I keep my business small,” not because she lacks ambition, but because she understands capacity, service, and sustainability. She also reframes doubt clearly: “Criticism is not going to throw you off track, but it’s only going to help you.”

Topics include:

-- Early traction, first sales, and selling out inventory

-- Building a boutique hair business with customer trust at the center

-- Using blogging, YouTube, and education to support product sales

-- Staying organized with bookkeeping, inventory, systems, and follow-up

-- Defining success as turning something you love into something sustainable

Standout quotes:

-- “Four days later, I sold out.”

-- “I keep my business small.”

-- “Criticism is not going to throw you off track, but it’s only going to help you.”

This podcast can be found on all major podcast networks, including Spotify, Apple Podcasts, iHeartRadio, YouTube, and wherever you listen.

Visit faafo.app/radio for more information.

-- Recorded date: circa early 2000s

-- Guest: Sherri Y. McDonald Part: Part 1

-- Original format: archived video conversation, now revived as audio

Sherri Y. McDonald joined Courtney Crosslin, now also known as Sisi in Brasil, for Part 1 of a throwback Sat With conversation about building Hair Sugar, her online hair boutique, before social media selling, content marketing, and personal-brand retail became everyday business language. These conversations began as video recordings in 2006. Now they are transcribed, revived, and released as audio for the people who need to hear them.

Sherri explains how she turned a lifelong obsession with hair into a boutique built around human hair extensions, personal delivery in Atlanta, client education, and trust. She is clear that she is “more so of a buyer,” not a beautician, but her strength is helping clients understand what they are purchasing and how to care for it.

This conversation is useful for beauty entrepreneurs, boutique owners, service-based sellers, and anyone trying to turn a hobby into a business without skipping the research. Sherri talks about starting with the network already around her, using a blog and YouTube to bring in traffic, and building a memorable brand experience through packaging, product names, and customer care. Her advice is grounded and practical: “having a strong online presence is really, really important,” but so is knowing your market, your environment, and the people who can help you get started.

Topics include:

-- Turning a personal hobby into a real boutique business

-- Building Hair Sugar through salons, word of mouth, blogging, YouTube, and social media

-- Using packaging, product names, and brand details to make the business memorable

-- Researching distributors, tax rules, accountants, attorneys, and the market before scaling

-- Customer service, setbacks, Atlanta’s beauty culture, and staying committed at the two-year mark

Standout quotes:

-- “I have an online hair boutique. It’s called Hair Sugar.”

-- “I can kind of counsel and educate without necessarily having to do hair too.”

-- “Wherever my laptop can go, I can go do business.”

This podcast can be found on all major podcast networks, including Spotify, Apple Podcasts, iHeartRadio, YouTube, and wherever you listen.

Visit faafo.app/radio for more information.

Recorded date: May 3, 2022 Guest: Kacy Danae Original format: video conversation

Kacy Danae joined Courtney Crosslin (also now known as Sisi in Brasil) for a May 2022 video conversation originally recorded for The Porch Talks, offering an accessible introduction to Human Design through the lens of energy, environment, decision-making, and self-understanding. This conversation is especially useful for anyone curious about Human Design beyond the basics of type, strategy, and authority.

Kacy walks through how Human Design can help explain the way people take in life, respond to pressure, work with others, process emotion, and choose environments that support their energy instead of draining it. Courtney also shares pieces of her own chart throughout the conversation, which turns the teaching into a practical, real-time example instead of a lecture.

Topics include:

• Human Design as an energetic operating system
• The difference between astrology and Human Design
• Generators, Manifesting Generators, Manifestors, Projectors, and Reflectors
• Strategy, authority, and why your type is not a box
• Reflectors, open centers, empathy, and energetic mirroring
• The four arrows, also called variables or the four transformations
• Digestion as the way you process life experiences, not only food
• Left-facing versus right-facing arrows
• Why some people thrive with structure while others need flexibility
• Human Design environments: caves, markets, kitchens, mountains, valleys, and shores
• How your environment can affect work, creativity, business offers, and daily energy
• Perspective, view, manifestation, and whether you need details or feeling
• Motivation and why some people need a clear plan while others move best organically
• Defined versus undefined centers
• Conditioning, deconditioning, and the pressure people absorb from others
• The head, ajna, throat, identity, heart, solar plexus, sacral, spleen, and root centers
• Productivity, self-worth, emotional waves, intuition, stress, and burnout
• How Human Design can support solopreneurs, teachers, creators, and small business owners

This podcast can be found on all major podcast networks, including Spotify, Apple Podcasts, iHeartRadio, YouTube, and wherever you listen.

Visit faafo.app for more information.