-- Recorded date: circa early 2000s

-- Guest: Sherri Y. McDonald

-- Original format: archived video conversation, now revived as audio

Sherri Y. McDonald joined Courtney Crosslin, now also known as Sisi in Brasil, for a throwback Sat With conversation about building a boutique hair business before online entrepreneurship became polished personal-brand language. These conversations began as video recordings in 2006. Now they are transcribed, revived, and released as audio for the people who need to hear them.

Sherri talks about the shock of early traction, including the moment when “four days later, I sold out,” and what it took to manage real customers, inventory, content, bookkeeping, and beauty education while still keeping the business personal.

This conversation is useful for small business owners, beauty entrepreneurs, solopreneurs, and creators learning how to turn skill, taste, and customer trust into an actual offer. Sherri’s approach is practical: “I keep my business small,” not because she lacks ambition, but because she understands capacity, service, and sustainability. She also reframes doubt clearly: “Criticism is not going to throw you off track, but it’s only going to help you.”

Topics include:

-- Early traction, first sales, and selling out inventory

-- Building a boutique hair business with customer trust at the center

-- Using blogging, YouTube, and education to support product sales

-- Staying organized with bookkeeping, inventory, systems, and follow-up

-- Defining success as turning something you love into something sustainable

Standout quotes:

-- “Four days later, I sold out.”

-- “I keep my business small.”

-- “Criticism is not going to throw you off track, but it’s only going to help you.”

This podcast can be found on all major podcast networks, including Spotify, Apple Podcasts, iHeartRadio, YouTube, and wherever you listen.

Visit faafo.app/radio for more information.