Natural Marketer Podcast, the show dedicated to helping small business owners and digital creators thrive in an ever-changing landscape.

On Episode 2, discover how to build a genuinely authentic brand that resonates with consumers and fosters lasting loyalty in today's saturated market. This episode explores what true brand authenticity means, why it's more critical than ever, and a practical framework to uncover your unique truth. Learn actionable strategies to communicate your brand's authenticity consistently across all touchpoints, embrace vulnerability, and foster genuine two-way conversations. Avoid common pitfalls like performative authenticity and inconsistency, and learn how to build stronger customer relationships and achieve sustainable success by simply being yourself.

It's Your Move to review your brand.

Be sure to subscribe to my digital footprints newsletter for actionable tools to make your small business and creator platform successful. Digital Footprints - Do It with Success!

Season 2 is about Growth & Resilience: Navigating the Evolving Marketing Landscape together we will delve into the evolving landscape of modern marketing, exploring how professionals can not only adapt to rapid technological advancements like AI and automation but also leverage them to foster genuine connections and build resilient, impactful strategies. We will move beyond fleeting trends and surface-level tactics to uncover the underlying principles of authentic engagement, data-driven empathy, and ethical influence. Each episode will provide actionable insights and forward-thinking perspectives, empowering marketers to cultivate a deeper understanding of their audience, harness the power of new media, and measure true success in an ever-changing environment. The season culminates in a "Digital Footprints Blueprint," offering a holistic framework for thriving in the future of marketing.

Episode 1: Learn to thrive with AI & automation in marketing. Discover how these tools evolve your business, not replace you. Get actionable strategies to integrate AI, enhance creativity, & free up time. #NaturalMarketer #digitalfootprints #vsmithmedia

Affiliate Links: Google Workspace | Podmatch | TrimRadio.com | VSmithMedia.com

Why Reflecting on the Past you wonder?

Before looking ahead, it's essential to look back. Analyze the performance of your past marketing campaigns. What worked well? What didn't? Identify key performance indicators (KPIs) and track their progress over time. This data will provide valuable insights into your audience's preferences and behaviors.

How to Set the Stage for the Future…

• Tracking KPIs: A Cornerstone of Marketing Success
• Understanding Your Target Audience: The Cornerstone of Marketing Success
• Setting SMART Marketing Goals: A Blueprint for Success
• Creating a Comprehensive Marketing Strategy: A Roadmap to Success

The top 3 Grinch-Like struggles small businesses face in marketing are

1. Limited Budgets - Reaching the right audiences with limited resources.
2. Content Conundrum - standing out during the holiday rush
3. Measurement Maze - inability to measure your marketing campaigns for website traffic, sales, and conversions.

But with me as your marketing consultant I can help you overcome them and get you on track to success. It's your move to listen on TRIM Radio or follow me on your favorite podcast channel; Spotify, iHeart Podcasts, Apple Podcasts, YouTube, Pandora or Amazon music.

If you make the move to listen, then you are on the way to success this holiday season and leaving the grinch behind to embrace the future.

Victoria Smith, the #naturalmarketer, a digital marketing consultant working with e-commerce shops, home services businesses, restaurants, and real estate agents delivers an insightful episode and actionable solutions for the holiday season. The vision of VSmith Media led by Victoria Smith is to become a digital marketer for small businesses by providing personalized and innovative service in every tool used and making a difference to the small business owners served.

Follow VSmith Media on social media Facebook, Instagram, YouTube, LinkedIn, and X. Subscribe to the Digital Footprints 101 Newsletter and gain knowledge to stay ahead of the marketing industry for small businesses.

In this episode, Victoria digs into the latest Google Core Update of 2024, the great Google Business Profile shakeup, and five features every small business should know about in 2024.

What started March 5, 2024 and completed and released to the public on April 19, 2024 shook up the digital marketing world for upwards of 72 hours as industry icons reviewed, researched and got a better understanding of the key feature changes that were made. With a staggering 60% of organic traffic diminished on some leading websites, marketers began to scurry. But fear not. I have looked into everything, explored what it means for you.

So sit back, turn up the volume and grab the key points that you feel affect your business.

In this episode, I'll explore the ecommerce industry and how the landscape is booming. With global sales expected to surpass $5.39 trillion in 2023 and even more in 2024, it's a playground teeming with opportunity. But for small businesses, navigating this competitive space can be daunting. So sit back, grab a notebook or open notepad and take some notes. Let me guide you to eCommerce success with proven tools to use to make more with eCommerce in 2024 and beyond.

Visit my Website: https://vsmithmedia.com

Catch Past Episodes: https://naturalmarketerpodcast.com

Enroll Now: https://vsmithmedia.thinkific.com

Podcasts are emerging as a force shaping how we buy. Their intimacy and long-form format foster a connection between listeners and hosts. This parasocial bond builds trust, making recommendations from podcast personalities highly influential. Marketers are tapping into this by sponsoring shows or placing native ads. Listeners, engaged and receptive, are more likely to consider advertised products.

The podcasting industry continues to experience significant growth. With more people listening, there's more content being produced. Even with a shaky economic outlook in 2023, podcasting remained a bright spot with new shows and formats emerging new content.

There were an estimated 464.7 million podcast listeners globally in 2023, with that number projected to grow to over 504.9 million by 2024 according to Thrive Internet Marketing Agency. Podcast listening is becoming an increasingly essential part of people's routines.

Furthermore, podcasts delve into specific niches, allowing them to target consumers with laser precision. They can educate listeners on complex topics, subtly swaying purchasing decisions. This targeted approach, coupled with the power of persuasion, is why podcasts are becoming a key tool for influencing consumer behavior.
So if you want to be part of this growing channel listen up and take notes because I am about to jump into criteria that will make you want to move now to help grow your small business or brand.

Podcast Perks: Why you should start one!

1. Thought Leadership Platform
2. Building Relationships
3. Credibility through Guests
4. Targeted Content
5. Increased Visibility

Overall, podcasts create a powerful platform to showcase your expertise, build trust, and establish yourself as an industry leader. Listeners come to rely on your insights, ultimately leading to increased brand recognition and a loyal customer base.

Podcasts offer a unique gateway to forge genuine connections with your audience, fostering stronger customer relationships. Unlike traditional advertising, podcasts create an intimate space where you can directly engage with potential customers. Let's explore how podcasts nurture these connections. They...

• Use The Power of Voice
• Build a Community
• Share Stories
• Humanize your Brand
• Address Challenges

In today's competitive landscape, establishing your business as a thought leader is crucial for building trust and attracting customers. Podcasts offer a powerful tool to achieve this by allowing you to showcase your expertise, fostering in-depth conversations, and fostering a connection with potential customers. Listen in for ways podcasts cultivate thought leadership.

Thanks for listening. Now here is a month FREE of Castos Podcasting using this link: https://castos.com/?via=vsmithmedia

And if you are looking for an opportunity to reach listeners, check out https://TrimRadio.com for a chance to air your podcast on Trim Radio Network for FREE for a limited time and limited podcasters.

In this episode, Victoria will introduce you to Merch Magic; unleashing the power of print on demand services. Forget lengthy taglines, print-on-demand lets your brand story shine through your products themselves. Imagine a mug featuring a quirky illustration that embodies your brand's fun and lighthearted personality. Or, picture a t-shirt with a thought-provoking slogan that sparks conversation about your cause. print-on-demand empowers this visual storytelling, fostering deeper connections with your audience allowing small businesses to profit from another brand channel.

Give Printify a try for free.

Never miss an episode! Subscribe to my YouTube channel now

Support the show when you purchase merch from my print on demand shop