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  • Podcast: Liquid Death clones – will they work as well?

    Podcast: Liquid Death clones – will they work as well?
    2024/11/08

    In this epsiode we look at the phenomen Liquid Death and examine if copy cats will work as well as the original.

    The post Podcast: Liquid Death clones – will they work as well? first appeared on moweco Marketing Consulting.
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    5 分
  • The opportunity cost trap: Why your best choice might be costing you the most

    The opportunity cost trap: Why your best choice might be costing you the most
    2026/07/15
    8 分
  • Podcast Trend watch: Cultural marketing or how to sell to subcultures

    Podcast Trend watch: Cultural marketing or how to sell to subcultures
    2026/09/07
    7 分
  • Podcast Why we need now a reclaim of the marketing mix

    Podcast Why we need now a reclaim of the marketing mix
    2026/09/07

    Jerry McCarthy published the 4Ps in 1960. Booms and Bitner added People, Process and Physical Evidence in 1981 for service businesses. Lauterborn rewrote the whole set as 4Cs in 1990, from the buyer’s side. Kotler himself has since floated a seven-part version. None of these authors set out to weaken marketing. Each addition made the […]

    The post Podcast Why we need now a reclaim of the marketing mix first appeared on moweco Marketing Consulting.
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    7 分