What will the next generation of sports betting actually look like?

Everyone talks about AI, prediction markets, and new products. But what are operators actually preparing for? And where is player behaviour really heading?

We are at episode 66 of iGaming Real Talk. Our host Surya Palli caught up with Chris Nikolopoulos, Chief Commercial Officer at BETBY, to discuss the trends shaping the future of sports betting.

From why sportsbooks are now competing with TikTok and Telegram for attention, to the rise of micro-betting, prediction markets, and retention strategies for major sporting events, this conversation looks beyond today's headlines and into what's coming next.

We also explore how BETBY approaches marketing differently, including its partnership with Magnus Carlsen and why strategic thinking has become part of the company's identity.

• Why attention has become the biggest challenge for sportsbooks

• How operators should prepare for the next World Cup

• The rise of micro-betting and changing player behaviour

• Prediction markets and where they fit into the industry

• Why BETBY partnered with Magnus Carlsen

• What the future of sports betting products looks like

  
  

If you're building products, running a sportsbook, or simply curious about where the industry is heading, this episode is worth watching.

Subscribe for more conversations with the people building the future of iGaming.

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Brought to you by:

Kensho Media: https://www.kenshomedia.com/

Quantum Gaming: https://quantumgaming.com/

Affiliate management platforms are becoming a critical part of iGaming infrastructure, but what actually makes a modern platform stand out?

In episode 65 of iGaming Real Talk, Surya Palli is with David Harris and Vlad Bondarenko from ReferOn to discuss the philosophy behind building an affiliate management platform that's designed for today's operators and affiliates.

Instead of simply replacing legacy software, ReferOn is rethinking how affiliate management should work.

From reducing unnecessary clicks to creating flexible reward structures and dynamic reporting tools that scale with growing businesses.

In this conversation, we discuss:

- Why many operators are moving towards third

-party affiliate platforms

- The biggest problems with legacy affiliate management systems

- How ReferOn approaches product development differently

- The importance of simplicity in SaaS products

- Flexible commission structures and dynamic reporting

- Why iGaming can learn from other SaaS industries

- How product ideas evolve from real customer problems

Whether you're an operator, affiliate manager, product leader, or simply interested in the future of iGaming technology, this conversation offers valuable insights into one of the industry's fastest-evolving infrastructure categories.

Connect with David: https://www.linkedin.com/in/david-harris-405a4576/

Connect with Vlad: https://www.linkedin.com/in/bondbvs/

Subscribe for more conversations with the people shaping the future of iGaming from business and technology to the ideas that influence them.

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Brought to you by:

My Gaming License: https://www.mygaminglicense.com/

9th Street Games: https://9thstreet.games/

This episode contains discussion of psychedelics and related substances in the context of personal perspectives and scientific research.

The content is intended for informational and educational purposes only and should not be interpreted as medical advice or as an endorsement or encouragement of the use of any controlled substances.

Most conversations in iGaming are about products, regulation, or growth.

This one went somewhere completely different.In episode 62 of iGaming Real Talk, Surya Palli caught up with Alexandre Tomic, Founder of Alea, for one of the most unconventional conversations we've ever recorded.

Alexandre shares why he's fascinated by consciousness research, the science behind psychedelics, how studies at Imperial College are changing the way we understand the brain, and why he believes luck is much deeper than most people think.

This isn't a conversation about products or company updates.It's about curiosity, philosophy, science, and asking questions that most people avoid.

In this episode:

• Did psychedelics shape human evolution?

• What brain scans reveal during psychedelic experiences

• What happens during a mushroom journey

• DMT, consciousness and scientific research

• Why Alexandre believes luck deserves deeper exploration

• The intersection of science, philosophy and entrepreneurship