This episode explores the evolving landscape of prediction markets, focusing on Polymarket's efforts to gain regulatory acceptance in Europe and the US. We discuss the regulatory challenges, strategic lobbying, and potential market expansion, providing insights into the future of prediction markets in the global betting industry.

Key Topic

• Polymarket's lobbying efforts in Europe and UK
• Regulatory classification of prediction markets as financial services
• Differences between US and European regulation of prediction markets
• Potential market expansion and audience in Europe
• Societal and regulatory concerns around prediction markets

Host: Fernando Noodt
Guests: Ted Menmuir & Ted Orme-Claye
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In this episode, we explore the rapid growth of sweepstakes casinos, their unique demographics, and what the future holds for this emerging vertical in the iGaming industry. Guest Alexandre Tomic shares exclusive data insights and discusses regulatory challenges and opportunities.

Key Topics

• Growth of sweepstakes casinos in the US and Europe
• Data insights from Alea platform showing rapid expansion
• Differences between real money gaming and sweepstakes
• Demographics and player behaviour in sweepstakes
• Importance of account management for success
• Emerging verticals and future opportunities
• Regulatory challenges and market shifts
• Impact of regulation on innovation and growth

Host: Charlie Horner
Guest: Alexandre Tomic
Producer: Anaya McDonald
Editor: Anaya McDonald

Heading to SBC Summit in Lisbon check out Alexandre Tomics panel: Beyond the Hype: What the Data Really Says About Sweepstakes https://sbcevents.com/sbc-summit/agenda/?selectedSession=4ggrg7qmrcpkrv8my0nxffjf5q
Track: Global & Emerging Markets Stage - Western Europe - Stage 2
Date: Wed 30 September 2026

Time: 11:40 - 12:00 BST

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In this episode, industry experts discuss the potential impact of increased machine game duty on retail betting shops, government policy, and the future of gambling regulation. They explore the economic and social implications of regulatory changes and industry responses.

Key Topics

• Impact of machine game duty on retail betting shops
• Government policy and tax proposals for gambling
• Industry response to regulatory changes
• Economic and social implications of gambling regulation
• The decline of high street betting shops and industry adaptation

Host: Charlie Horner
Guests: Joe Streeter & Ted Orme-Claye
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.