『iDigress with Troy Sandidge』のカバーアート

iDigress with Troy Sandidge

iDigress with Troy Sandidge

著者： Troy Sandidge
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Want to grow and scale your business with more clarity, strategy, and sustainability? The iDigress Podcast helps founders, marketers, entrepreneurs, and business leaders simplify growth by turning strategy, growth systems, positioning, and performance into sustainable profitability and scalable revenue. Hosted by Troy Sandidge, aka the Strategy Hacker®, iDigress breaks down the marketing frameworks, business insights, sales principles, brand positioning, market differentiation, value creation, AI-era growth shifts, and proven methodologies Troy uses as a founder, growth strategist, board advisor, marketing consultant, acclaimed author, and global keynote speaker to help brands clarify their message, identify their value, strengthen their market position, build smarter systems, and accelerate growth. Through solo deep-dive episodes, strategic workshop breakdowns, and masterclass conversations with high-level leaders, founders, and experts, iDigress delivers an unapologetically candid, highly energetic, and culturally fluent podcast experience that makes complex growth strategy clear, practical, and actionable. Across 15+ years, $200 Million+ in client revenue generated, 40+ brands launched, and 600+ stages worldwide, Troy brings the clarity, frameworks, and firepower to help growth-minded leaders strategize smarter, systemize what works, and scale without creating unnecessary complexity. iDigress is where strategy meets systems, where marketing meets momentum, and where sustainable growth becomes easier to understand, build, and accelerate. iDigress is a Webby-nominated podcast on the HubSpot Podcast Network.iDigress with Troy Sandidge マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 社会科学 経済学
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  • 152. Leading Below The Surface: How To Build The Trust, Culture, & Connection Real Leadership Requires With LaTonya Wilkins [Master Class]

    152. Leading Below The Surface: How To Build The Trust, Culture, & Connection Real Leadership Requires With LaTonya Wilkins [Master Class]
    2026/07/10
    Leadership development is not about checking boxes. It is about building the awareness, communication, trust, and consistency required to help people grow, perform, and feel safe enough to do meaningful work. LaTonya Wilkins brings a powerful conversation on what it really means to lead below the surface. From psychological safety and culture to coaching, delegation, community, and connection across differences, this master class challenges leaders to stop treating leadership like a static skillset and start looking at how leadership is actually experienced by the people they serve. Learn how to honestly rate your leadership by asking better questions: • How clear is your communication? • How do people experience you in meetings, emails, and difficult conversations? • Are you giving people the guardrails they need without making them too tight? • Are you creating hope, trust, compassion, and stability? • Are you developing people, or just expecting them to perform? • Are burnout, churn, poor delegation, and low trust signs of a deeper leadership problem? This conversation also explores why many leadership development programs fail because they rely on outdated models, performative culture work, and initiatives that were never truly embedded into the organization. Real culture cannot be reduced to perks, titles, slogans, or temporary programs. It has to show up in how leaders communicate, make decisions, build teams, manage change, and create belonging. LaTonya also brings a needed perspective on coaching and community in a noisy market where too many people sell quick fixes without doing the real work. Strong leadership, real coaching, and healthy culture are all relationship businesses. They require trust, self-awareness, accountability, and the right people around you at every stage. For executives, founders, HR leaders, coaches, consultants, people managers, and anyone responsible for leading others, this conversation is a reminder that real leadership still wins when it is rooted in trust, development, culture, coaching, and community. Beyond The Episode Gems: Learn More About Leading Below The Surface BookBuy LaTonya's Book, Leading Below The SurfaceLearn more about LaTonya's offerings for executive coaching ChangeCoaches.ioConnect with LaTonya on LinkedInExplore Change Coaches Relational Coach TrainingBuy Troy's Book, Strategize Up: The Blueprint To Scale Your Business StrategizeUpBook.comDiscover All Podcasts On The HubSpot Podcast NetworkGet Free HubSpot Marketing Tools To Help You Grow Your BusinessGrow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy: Rate & Review iDigress: iDigress.fm/ReviewsFollow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTokSubscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass EpisodesNeed Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com
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    50 分
  • 151. AI Is Changing Everything. Is Your Business Built To Survive? Activate The M.A.S.S. Effect Business Model

    151. AI Is Changing Everything. Is Your Business Built To Survive? Activate The M.A.S.S. Effect Business Model
    2026/06/07

    AI is changing how people discover, evaluate, trust, buy, create, hire, and compete. The bigger question is whether your business model is built to survive a future where attention is fragmented, trust is harder to earn, execution is easier to automate, and buyers have more options than ever.

    Learn how to activate the M.A.S.S. Effect Business Model, a strategic ecosystem built around:

    • Media to create attention, trust, authority, and discoverability
    • Assets to create scalability, leverage, and income beyond your direct time
    • Strategy to create clarity, alignment, interpretation, and better decisions
    • Systems to reduce friction, support consistency, and keep the business moving

    Many businesses are addicted to acquisition because they never built retention. In an AI accelerated world, that becomes dangerous because information is easier to access, skills are being compressed, and execution is becoming automated. The real value now shifts toward trust, experience, clarity, influence, systems, and community. The future belongs to adaptive businesses that can evolve with the market, keep customers connected, turn trust into retention, and scale without breaking the founder, team, or customer experience.

    If your business grew tomorrow, could it actually hold the growth, or would the model collapse under the weight of what you asked for?

    Beyond The Episode Gems:

    • Buy Troy's Book, Strategize Up: The Blueprint To Scale Your Business StrategizeUpBook.com
    • Discover All Podcasts On The HubSpot Podcast Network
    • Get Free HubSpot Marketing Tools To Help You Grow Your Business
    • Grow Your Business Faster Using HubSpot's CRM Platform

    Support The Podcast & Connect With Troy:

    • Rate & Review iDigress: iDigress.fm/Reviews
    • Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok
    • Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes
    • Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com
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    46 分
  • 150. The Diary Of A CMO Part 2: Become The CMO AI Can’t Replace. Why More MarTech Won’t Fix Bad Marketing With Matt Hummel [Master Class]

    150. The Diary Of A CMO Part 2: Become The CMO AI Can’t Replace. Why More MarTech Won’t Fix Bad Marketing With Matt Hummel [Master Class]
    2026/06/01
    Marketing leaders are being asked to drive more growth with less budget, fewer resources, tighter timelines, and more pressure from every direction while AI is being treated like the shortcut to replace entire marketing teams. But AI will not fix bad strategy, weak alignment, poor customer understanding, or broken marketing fundamentals. In part two of this master class conversation with Matt Hummel, CMO of Pipeline360, the focus moves into what it really takes to become the kind of CMO AI cannot replace. Not by chasing every new tool, adding more MarTech, or hiding behind automation, but by understanding the business as a whole, building trust across departments, speaking the language of revenue, and creating alignment between marketing, sales, product, leadership, and the customer. To lead marketing in a volatile market where expectations keep rising and the old playbook is no longer enough, you need to know how to: • Make sales an ally instead of your bitter rival • Build shared pipeline ownership across marketing and sales • Communicate risk without becoming defensive • Connect marketing decisions to the larger goals of the business • Set clearer expectations with your team and leadership • Understand resource constraints without using them as excuses • Stay close to customers while leading strategy • Create momentum without pretending there is an easy button The best marketing leaders are not just managing campaigns, tools, reports, and dashboards. They are translating complexity into strategy the business can trust. The reminder is clear: AI will not fix bad strategy. More MarTech will not fix bad marketing. The CMO AI cannot replace is the one who understands the business, earns trust, aligns with sales, leads the team, knows the customer, and gets back to real marketing when everyone else is hiding behind tools. (P.S. If you haven’t, listen to Ep. 149 for part one of this masterclass episode) Beyond The Episode Gems: Connect With Matt Hummel on LinkedInListen To Troy On Matt's Podcast, Pipeline Brew: The Evolving Role of CMOs & Community BuildingVisit Pipeline360 website to learn more about how they solve B2B marketers' biggest headachesBuy Troy's Book, Strategize Up: The Blueprint To Scale Your Business StrategizeUpBook.comDiscover All Podcasts On The HubSpot Podcast NetworkGet Free HubSpot Marketing Tools To Help You Grow Your BusinessGrow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy: Rate & Review iDigress: iDigress.fm/ReviewsFollow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTokSubscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass EpisodesNeed Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com
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    28 分
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