What is excellence in the work of a stylist?

In this elegantly minimalist episode, Joia speaks with Ana Malovrh about her view on the meaning of excellence.

Find out more about Ana's work at: https://linktr.ee/AnaInStyle

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Welcome to elevate10, the original podcast that invites you to elevate the next 10 minutes reflecting on the creation of excellence. Here you'll convene with entrepreneurs who revel in building high-end, premium, and luxury businesses all with the grand ambition to live meaning-filled and flourishing lives.

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Club Elevate+Aspire+ (sponsored by Open Horizons Coaching) is the-first-and-the-only exclusive membership platform of its kind empowering entrepreneurs to build successful high-end, premium, and luxury brands. The Club is designed specifically for those driven by missions of excellence and the desire to flourish across all areas of life.

Entry is through the Complimentary Level subscription where members receive:

** Access to Joia’s plenary talk: “8 Advanced Strategies to Elevate Your Personal & Brand Status”

** Ideate Daily, Joia’s gem-like, condensed daily memo on luxury strategy & excellence

** Invitations to special members-only opportunities and other periodic gifts

Admission to the Club is by application only – even at the Complimentary Level, we curate to accept only those whose public online presence demonstrates they are serious about growing a high-end business.

(Note: Mulberry Silk Premium Level and Taaffeite Stone VIP Level memberships to Club Elevate+Aspire+ are by invitation only.)

https://openhorizonscoaching.com/

Episode 0003

In this inaugural Luxury Paradox episode, we explore the essential tension that defines true luxury: being simultaneously of the moment and eternal. Discover how mastering this paradox elevates brands from merely expensive to genuinely transformative.

• [0:38] The first essential paradox of luxury: combining the Timeless with the Timely
• [1:21] Why connecting excellence with core values often goes wrong for most brands
• [2:05] The critical mistake of beginning with abstract values rather than concrete experiences
• [3:11] Louis Comfort Tiffany's journey: from teenage rebellion to luxury legacy
• [5:44] How Tiffany eventually reconciled commercialism with his Quest for Beauty

Learn how exceptional luxury brands develop their core values through a dynamic spiral between:

• Personal, emotional experiences (concrete) that ground the brand in authenticity
• Universal principles (abstract) that allow the brand to transcend time
• Continuous movement between these poles that creates a distinctive identity

Perfect for visionary entrepreneurs seeking to build brands that resonate both with contemporary culture and enduring human desires. This episode provides a framework for developing values that aren't merely stated but lived and embodied through your creative work.

"This is an example hopefully to inspire you to think about both timelessness and being timely with your own brand—to think about what are the values, what are the principles that your brand will stand for."

#LuxuryParadox #TimelessTimely #BrandValues #CreativeExcellence #QuestForBeauty

https://openhorizonscoaching.com/

Episode 0002

In this inaugural episode, we explore the profound dimensions of excellence through the lens of veteran strength coach Francisco Villalobos, founder of Inner Strength Fitness. With over 25 years of experience specializing in clients 45+ (his oldest being 90), Francisco reveals the philosophical underpinnings that transform physical training into a masterclass on excellence.

• [0:44] The four hallmarks of excellence in specialized fitness coaching
• [1:54] The delicate art of "building up without beating up" older clients
• [3:18] Why time efficiency becomes a moral imperative when working with busy professionals
• [4:38] How celebrating small wins creates the confidence that unlocks self-reliance
• [6:25] The three core values driving Francisco's approach: rationality, professionalism, and empathy

Perfect for entrepreneurs seeking to apply excellence principles to their premium brands and personal development. This conversation transcends fitness to illuminate how mastery in any field demands both philosophical depth and practical precision.

"Their health issues may not be their fault, but it's still their responsibility to live their life to the fullest and to do what is necessary to make that happen." — Francisco Villalobos

#ExcellenceFramework #MasteryPrinciples #PremiumCoaching #IntentionalBusiness