Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/schedule

In this episode, Sasha sits down with Paul, a professional executive chef turned ecommerce entrepreneur. Paul shares his remarkable journey from launching kitchen knives targeting female foodies to finding massive success with barbecue products for male outdoor cooking enthusiasts, all while juggling a full-time chef career, job loss, and new parenthood.

You'll learn:
• How to systematically test and pivot products using data-driven decisions
• The power of authentic content creators who actually use your products
• Why product validation beats perfection when launching new products
• How to scale from $3K to $15K monthly revenue with proper ad spend strategies

--------------------
Connect with Sasha (Host)

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/

LinkedIn: https://www.linkedin.com/in/sashakarabut/
--------------------

TIMESTAMPS

0:00 - Intro
2:03 - From chef to ecommerce: Paul's initial product selection
4:17 - Early challenges with female foodie avatar and knives
8:17 - The pivotal shift to authentic content creators
13:02 - Data-driven pivot from female to male barbecue market
18:07 - 18 months of persistence despite setbacks
22:10 - Job loss, new baby, and knee surgery challenges
25:04 - Product validation strategy: $200 test approach
28:21 - Finding product-market fit with barbecue blanket
33:50 - Speed of execution: weeks vs months to launch
41:27 - Current performance: 2.3% conversion, $118 AOV
47:67 - Creative strategy: hooks vs full ad content
56:45 - The masked entrepreneur concept for job security
1:04:26 - Future scaling plans and fulfillment solutions

About eCom Capital Podcast

eCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/schedule

In this episode, Sasha sits down with his co-host Hamen Bamba, ecommerce expert and media buying specialist who has spent over $30 million on advertising and generated over $120 million on Shopify platforms. They discuss the recent ChatGPT and Shopify integration announcement, revealing how AI is already driving sales for their clients and what this means for the future of e-commerce.

You'll learn:
• Why ChatGPT is already showing up as a traffic source in client Shopify stores
• How to optimize your product pages and content for AI-driven purchasing decisions
• The specific steps to prepare your brand for the ChatGPT-Shopify integration rollout

-------------------------------------
Connect with Sasha (Host)
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
LinkedIn: https://www.linkedin.com/in/sashakarabut/

-------------------------------------
TIMESTAMPS

0:00 - Intro: ChatGPT already driving sales
2:04 - Real client case study: Pet niche seeing ChatGPT attribution
4:35 - Why users are trusting ChatGPT more than Google
8:03 - The future of AI-driven commerce transactions
13:00 - How ChatGPT analyzes every detail before purchase recommendations
18:16 - Why this levels the playing field for customer-centric brands
19:14 - Action steps: Optimizing your brand for AI discovery
24:00 - The importance of avatar-driven landing pages
30:24 - Practical steps to ChatGPT-optimize your Shopify store
32:01 - Timeline: US first, Australia coming soon
35:18 - Upcoming Meta updates and spoiler alert

About eCom Capital Podcast:

eCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.

#ecommerce #ecom #onlinebusiness #entrepreneur #business #scaling #shopify #AI #chatgpt #businessgrowth

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/schedule

In this episode, Sasha and Hamen sits down with Azman, an e-commerce entrepreneur who scaled his supplement business from 10K to 60K per month in just 4 months. Azman shares his incredible journey from two failed stores to building a science-backed supplement business, revealing the mindset shifts and strategic decisions that led to his 6X growth.

You'll learn:
• How to overcome multiple business failures and use them as stepping stones to success
• The power of keeping it simple and focusing marketing budget over product perfection
• Why resilience and having a strong "why" is crucial for e-commerce success
• Advanced AOV optimization strategies that can increase profits by 20-30%

--------------------------------------------------
Connect with Sasha (Host)
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
LinkedIn: https://www.linkedin.com/in/sashakarabut/

--------------------------------------------------
TIMESTAMPS

0:00 - Intro
2:00 - Azman's Business Journey: From Golf Store to Supplements
9:00 - The $30K Lesson: When Perfectionism Nearly Killed the Business
15:00 - The Mindset Shift: Never Give Up Philosophy
23:00 - Facebook Account Hack: $30K Spent in One Night
32:00 - The Real "Overnight Success": 4 Years in the Making
38:00 - The Driving Force Behind Success: Family First
45:00 - AOV Optimization: Bundle Strategies That Work
55:00 - Email Marketing That Converts: The Founder's Voice
67:00 - Scaling Strategy: From 60K to 100K Monthly Revenue


About eCom Capital Podcast:
eCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/schedule

In this urgent episode, Sasha and his co-host Hamen Bamba dive deep into the AI revolution threatening e-commerce businesses.

You'll learn:

• Why AI is creating an "Ernest Hemingway moment" for e-commerce (slowly, then all at once)
• The three biggest threats: platform dominance, margin compression, and content oversaturation
• How to build "human-first" defenses through founder-led content and in-person events
• Why mastering AI tools while emphasizing authentic human connection is the only winning strategy

TIMESTAMPS:

0:00 - Intro
1:51 - The Ernest Hemingway Quote: "Slowly, Then All At Once"
4:52 - Life Before AI vs. Today's Reality
7:00 - The Current AI Landscape: "Any Man's Game"
8:14 - Warning Sign #1: Platform Dominance (Amazon, Temu)
13:14 - The Vegas Hotel Strategy: Customer Retention
15:11 - Warning Sign #2: Content Oversaturation & Margin Compression
18:31 - The 2X Speed Consumer Problem
21:02 - Solution #1: Founder-Led Content Strategy
25:29 - The "Human vs. AI" Positioning Strategy
27:54 - Why "Ugly Ads" and Authentic Content Win
30:58 - Solution #2: In-Person Events and Human Connection
35:04 - Using AI Tools While Building Human Defenses
40:26 - The Gradual Shift: Google to ChatGPT Example
42:04 - Episode Recap: Threats and Solutions Summary


About eCom Capital Podcast: eCom Capital Podcast is a show about scaling e-commerce businesses. The host Sasha Karabut talks to successful founders, industry experts and shares strategies on how to build, grow and scale profitable eCommerce brands.

#ecommerce #ecom #AI #onlinebusiness #entrepreneur #business #scaling #shopify #businessgrowth #artificialintelligence

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/schedule

In this episode, Sasha sits down with his co-host Hamen Bamba, an ecommerce expert and media buying specialist who has spent over $30 million in ad spend and generated over $120 million in sales. They reveal an advanced cost cap strategy that helped one client scale from $0 to almost $200,000 per month in just four months, sharing the exact framework behind launching with 400 creatives and $2,500 daily ad spend.


You'll learn:
• How to use cost cap campaigns as an "insurance policy" to protect your ad spend while scaling
• The exact strategy behind launching with 400 AI-generated creatives and massive budgets
• When to use cost cap vs highest volume campaigns for new vs established brands
• Why 80% of creatives can now be AI-generated and still deliver 3x ROAS results

------------------------------------------------
Connect with Sasha (Host)
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
LinkedIn: https://www.linkedin.com/in/sashakarabut/
------------------------------------------------

TIMESTAMPS

0:00 - Intro: $0 to $200K case study preview
1:00 - Cost cap vs highest volume campaigns explained
3:00 - The 400 creative launch strategy breakdown
4:35 - Using AI for 80% of creative content
6:11 - Results: $25K month 1, $67K month 2, $170K month 4
8:01 - Risk management with cost cap campaigns
9:56 - Downsides and limitations of cost cap
11:11 - Why cost cap acts as a creative quality filter
15:02 - Budget recommendations for different business stages
21:58 - When to use volume campaigns vs cost cap
23:46 - The river analogy: finding conversion bottlenecks
28:06 - Advanced vs beginner implementation strategies
31:26 - Future of AI creatives in ecommerce

About eCom Capital Podcast
eCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.

#ecommerce #ecom #onlinebusiness #entrepreneur #business #scaling #shopify #costcap #metaads #businessgrowth

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/schedule

In this inspiring episode, Sasha sits down with Steve Towner, founder of Voortrekka Australia, a specialized camping gear company that's revolutionizing outdoor organization. Steve, a 20-year Australian Army veteran and former Major who served in Iraq and Afghanistan, shares his incredible journey from military logistics to e-commerce success, building a thriving business around "The Cape" - a 71L modular camping duffle bag that generated over $70,000 per month within 2-3 months of launch.

You'll learn:
• How Steve sold 20 bags in 48 hours using just a Stripe link and social media (the "pirate campaign" strategy)
• Why military logistics training translates perfectly into e-commerce operations and customer obsession
• How to validate product ideas without a website and turn customer relationships into brand evangelists
• Strategic pricing and upselling tactics that can increase AOV by 20% immediately

--------------------------------------------------------
Connect with Sasha (Host)
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
LinkedIn: https://www.linkedin.com/in/sashakarabut/

Connect with Steve Towner (Guest)
Voortrekka Australia Website: https://voortrekka.com.au

--------------------------------------------------------
TIMESTAMPS

0:00 - Intro: From Zero to $70K/Month in 3 Months
1:37 - Steve's 20-Year Military Career: From Lieutenant to Major
3:42 - Military Logistics: Managing 200 People and Combat Deployments
5:14 - The Breaking Point: Wife's Burnout and Exit Strategy Planning
6:34 - How Facebook Ads Led to Joining Ecom Capital
8:04 - Starting With Zero Experience: "No Product, No Plan"
11:02 - The Power of Community and Peer Support in Ecom
14:47 - The "Pirate Campaign": Validating Products Without a Website
19:36 - Selling $5,000 Worth of Bags with Just a Stripe Link
22:29 - Why Product Development Trumps Perfect Marketing
25:18 - Customer Obsession: Personal Video Messages for Every Sale
29:26 - Making Your First Customer Your VVIP Brand Advocate
32:38 - Live Coaching Session: Optimizing AOV and ROAS Strategy
42:12 - Referral Systems: Turning One Customer Into Two Sales
47:11 - Building Scalable Systems vs. Adding Complexity
52:15 - Future Vision: From $10K to $100K Monthly Goals
58:12 - Military Mindset vs. Entrepreneur Confidence Building


About eCom Capital Podcast
eCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.

#ecommerce #ecom #onlinebusiness #entrepreneur #business #scaling #shopify #militaryveteran #busines

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule

In this game-changing episode, co-hosts Sasha and Hamen dive deep into the biggest challenge facing e-commerce brands: achieving consistent profitability. Fresh from Alex Hormozi's exclusive workshop in Vegas, Sasha shares powerful insights on why profit is an "unnatural result" and the exact strategies needed to force profitability in your business.

This episode is packed with actionable strategies for founders ready to stop leaving money on the table. Sasha and Hamen break down:

• The theory of constraints and how to identify your business bottlenecks
• Why most e-commerce sellers focus on the wrong metrics
• The exact sequence of problems to solve from $0 to 8-figures
• Alex Hormozi's "Two Stakes Theory" for maximizing customer lifetime value
• How to sell at the moment of highest customer deprivation

If you're struggling with inconsistent cash flow or wondering why your business isn't naturally profitable, this episode will transform how you think about scaling your e-commerce brand.

--------------------------------------------------
Connect with Sasha (Host):
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
Linkedin: https://www.linkedin.com/in/sashakarabut/

-------------------------------------------------
TIMESTAMPS:

0:00 - Intro & Alex Hormozi Workshop Insights
2:29 - Why Profit is an "Unnatural Result"
4:27 - Theory of Constraints: Supply vs Demand
7:29 - The Tree Analogy: Why Businesses Consume Everything
9:09 - Main Pain Point: Getting Profitable Sales
10:34 - Two Types of Business Constraints
12:47 - Capital Allocator vs Operational Manager
14:21 - Business Growth Sequence: Product → Audience → People
16:46 - Why You Must Never Skip Previous Activities
18:08 - Charlie Munger's Inversion Strategy
19:03 - How to Destroy Profit (And Avoid It)
20:28 - The Resource Allocation Game
22:08 - Pre-Order Business Model Strategy
25:31 - Customer-Funded Business Benefits
27:32 - Learning From the Right People at Right Level
30:10 - Personal Development = Business Development
32:17 - Focus on What You Avoid Most
37:09 - Why Businesses Plateau
39:29 - Wrong Order Example: Corporate Governance Before Product
41:08 - Alex Hormozi's Two Stakes Theory
42:38 - Selling at Moment of Highest Deprivation
44:28 - Restaurant Waiter Strategy Applied to E-commerce
46:04 - Key Implementation Takeaways
47:41 - Final Thoughts & Next Steps

About Ecom Capital Podcast: eCom Capital Podcast is a show about scaling e-commerce businesses. The host Sasha Karabut talks to successful founders, industry experts and shares strategies on how to build, grow and scale profitable eCommerce brands.

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/schedule

In this episode, Sasha sits down with Priscilla Hajiantoni, founder of the multi-million-dollar skincare brand Bangn Body, to uncover the raw truth behind building an 8-figure ecommerce empire from scratch. Priscilla shares her jaw-dropping journey of risking her entire $100,000 house deposit, losing $80,000 to a failed supplier, and still having the grit to start over—ultimately building a brand that now sells one bottle every second.

You’ll learn:
• How to make the ultimate bet on yourself when everything’s on the line
• The real cost of entrepreneurship (spoiler: it’s not piña coladas on the beach)
• How to build evangelical customers with a community-first approach
• Scaling from 100 to 2,000 orders overnight after unexpected press coverage
• Critical mistakes founders make when hiring agencies vs. going in-house
• Why gifting your entire first batch can be the smartest marketing move
• How to bounce back stronger after losing your entire team

------------------------------------------------
Connect with Sasha (Host):
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
LinkedIn: https://www.linkedin.com/in/sashakarabut/

Connect with Priscilla Hajiantoni (Guest):
Instagram: https://www.instagram.com/priscillahajiantoni/
Bangn Body: https://www.bangnbody.com/

------------------------------------------------
TIMESTAMPS:

0:00 - Intro
1:03 - From House Deposit to Business Investment
2:38 - The $80,000 Supplier Disaster
5:58 - Never Settling for “Good Enough”
8:18 - The Mindset That Drives Success
12:28 - Getting Feedback from Real Customers
16:13 - The Reality of Entrepreneurship
20:32 - Daily Mail Explosion: 100 to 2,000 Orders
25:16 - The Power of Strategic Gifting
28:29 - Building Community Before Product
32:50 - Overcoming Camera Fear
36:45 - Agency Disasters and Hard Lessons
42:12 - Going from 10 Staff Back to 2
46:18 - The 6-Month Grind at $8M Revenue
50:24 - Rebuilding Trust in Hiring
52:30 - Future Vision and International Expansion

About eCom Capital Podcast:
eCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.

#ecommerce #ecom #onlinebusiness #entrepreneur #business #scaling #shopify #skincare #businessgrowth #bangnbody

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/