Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule

In this episode, Sasha sits down with Adam Linforth, founder of the iconic Australian swimwear brand Budgie Smugglers, to break down his incredible 20-year entrepreneurial journey from a backyard idea to a multi-million dollar business.

Adam shares the raw truth about building a brand that breaks all the rules — from working 8 years with a full-time job before going full-time, to creating a company culture built on "vibe" and remarkable storytelling. This episode is packed with unconventional wisdom for ecommerce founders ready to think differently about brand building.

Key insights Adam reveals:

• How to build authentic partnerships with athletes and influencers through genuine relationships
• The power of choosing "characters" over captains for brand ambassadors
• Why focusing on your home market first beats trying to conquer the world
• Strategic ways to create remarkable, word-of-mouth worthy marketing
• How to survive and thrive through 8+ years of slow growth
• The importance of cash flow management and getting mentorship early

If you're building a brand that stands for something bigger than just profit, this conversation will reshape how you think about entrepreneurship, community building, and long-term success.

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Connect with Sasha (Host):

Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
Linkedin: https://www.linkedin.com/in/sashakarabut/

Connect with Adam Linforth (Guest):

Instagram: https://www.instagram.com/budgysmuggler/

Linkedin: https://au.linkedin.com/in/adam-linforth-98488469

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About Ecom Capital Podcast: eCom Capital Podcast is a show about scaling e-commerce businesses. The host Sasha Karabut talks to successful founders, industry experts and shares strategies on how to build, grow and scale profitable eCommerce brands.

#ecommerce #ecom #onlinebusiness #entrepreneur #business #scaling #shopify #dropshipping #businessgrowth #budgysmuggler #australianbrand #swimwear #brandbuilding #partnerships #athletemarketing

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule

In this game-changing episode, Sasha sits down with Vic Gigliotti, founder of Muscle Republic, to uncover the raw truth behind building an 8-figure ecommerce empire from rock bottom. Vic shares his incredible journey from concrete laborer to leading a global fitness apparel brand that ships to 50+ countries with a team of 50.

This episode is packed with hard-won insights for ecommerce founders ready to scale, including:

• How to build a thriving community that loves your product

• The power of listening to your customer and letting them guide product development

• Why burning the boats and going all-in is essential for success

• How to pivot from male bodybuilding market to 95% female customer base

• The real story behind surviving COVID oversells and warehouse disasters

• Building authentic partnerships with influencers like Adrian Portelli

If you're ready to learn what it takes to build a brand with heart and scale it globally, this episode reveals the blueprint.

Connect with Sasha (Host):

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/

Linkedin: https://www.linkedin.com/in/sashakarabut/

Connect with Vic Gigliotti (Guest):

Instagram: https://www.instagram.com/vic_mscr/

About Ecom Capital Podcast: eCom Capital Podcast is a show about scaling e-commerce businesses. The host Sasha Karabut talks to successful founders, industry experts and shares strategies on how to build, grow and scale profitable eCommerce brands.

#ecommerce #ecom #onlinebusiness #entrepreneur #business #scaling #shopify #dropshipping #businessgrowth #musclerepublic #fitnessapparel #community #brandbuilding

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule

In this eye-opening episode, co-hosts Sasha and Hamen dive deep into the 9 deadly sins of e-commerce that have cost them hundreds of thousands of dollars in losses and painful lessons over their combined decades in the industry.

This brutally honest conversation reveals the exact mistakes that can destroy your business overnight — from $5,000 ad spend disasters to PayPal account freezes that nearly killed entire companies. Sasha and Hamen share their most painful failures so you don't have to repeat them.

Key lessons covered:

• The $5,000 ad spend mistake that taught the importance of triple-checking campaign links
• Why diversifying to multiple platforms too early can accelerate your losses
• The critical backup systems you need for ad accounts and business managers
• How hiring agencies for skills you don't understand can drain your bank account
• The PayPal tracking nightmare that can freeze hundreds of thousands in revenue
• Why scaling too fast without proper infrastructure leads to massive refunds and disputes
• The trademark and patent risks that can shut down profitable campaigns overnight
• How to avoid the "shiny object syndrome" that kills business momentum

If you're serious about building a profitable e-commerce business without making these costly mistakes, this episode could save you years of pain and hundreds of thousands in losses.

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Connect with Sasha (Host):
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
Linkedin: https://www.linkedin.com/in/sashakarabut/
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About Ecom Capital Podcast: eCom Capital Podcast is a show about scaling e-commerce businesses. The host Sasha Karabut talks to successful founders, industry experts and shares strategies on how to build, grow and scale profitable eCommerce brands.

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/