Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule

From a Wife's Health Crisis to a 7-Figure Wellness Brand: The NUVIE Saunas Journey

In this powerful episode, Sasha sits down with Simon, co-founder of NUVIE Saunas, to discuss an incredible entrepreneurial journey born from personal tragedy.

When Simon's wife Alana received a challenging health diagnosis four years ago, they didn't just survive—they discovered a passion that would become a 7-figure eCommerce business. But what makes this story truly remarkable is how Simon took massive risks on a completely unvalidated, high-ticket product ($12,000 saunas) and not only made it work, but built one of the most compelling wellness brands in Australia. This is the raw, unfiltered story of how faith, product conviction, and calculated risk-taking create life-changing outcomes.

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Connect with Simon Brosolo (Guest):
Website: https://www.nuvie.com.au/
Linkedin: https://www.linkedin.com/in/simon-brosolo-14706420

Connect with Sasha (Host):
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
LinkedIn: https://www.linkedin.com/in/sashakarabut/
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Timestamps:
00:00 - Intro: Selling $12,000 Saunas Off a Render
01:18 - Alana's Health Crisis: The Origin of NUVIE
02:01 - The NICEN Detox Protocol (Created for 9/11 Firefighters)
03:02 - How the Protocol Works: 30 Days to Detoxify
04:10 - Sasha's Initial Pushback: "This Is Too Risky"
05:03 - The Trend Validation: Why Simon Was So Convinced
06:06 - From Corporate to Entrepreneurship
08:06 - First Sales: $15K Products, Zero Customer Interaction
09:48 - Moving Beyond Renders: Real Product Validation
10:31 - The Risk Analysis Call That Changed Everything
11:00 - Income Pressure & Making It Work Without a Salary
13:36 - Team Building & Delegation (Bringing in Operations Experts)
15:49 - Scaling From 7-Figures to 8-Figures
16:46 - The Power of the Founder Story in Marketing
18:20 - Product Complexity & Fulfillment Challenges
20:06 - How to Build a Real Brand

About Ecom Capital Podcast:
eCom Capital Podcast is a show about scaling e-commerce businesses. The host Sasha Karabut talks to successful founders, industry experts and shares strategies on how to build, grow and scale profitable eCommerce brands.

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a Call to Build & Scale Your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule

In this episode, Sasha Karabut sits down with co-host and media buying powerhouse Hamen Bamba—who has spent over $30 million on advertising and generated more than $120 million in revenue—to expose the biggest mistake most founders make when launching their brands.

They reveal why jumping into a subscription-based model is a guaranteed path to cash flow disaster, and share the proven framework that actually works.

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Connect with Sasha (Host):
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
LinkedIn: https://www.linkedin.com/in/sashakarabut/
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Timestamps:
00:00 - Intro
01:00 - Why you need cash flow when starting out
03:15 - First-time founder thinking that kills subscription models
13:22 - Athletic Greens vs Shilajit: Bulk purchase model comparison that works
16:26 - David Johns' 12-month supply strategy: How to filter customers right
18:50 - Public company subscription disaster: The pet consumables case study that failed
23:42 - Sasha's Bissou shoe brand: $15K spent on subscriptions, zero conversions
29:37 - Grooming Here UK's "hygiene plan" strategy: Transparency vs deception
30:19 - What skills you actually need to succeed with subscriptions
35:16 - Asmin's Tongat Ali brand: $60K/month profit without subscriptions
36:21 - The right sequence: Profitable first purchase → then optional subscriptions

About Ecom Capital Podcast:
eCom Capital Podcast is a show about scaling e-commerce businesses. The host Sasha Karabut talks to successful founders, industry experts and shares strategies on how to build, grow and scale profitable eCommerce brands.

#ecommerce #ecom #onlinebusiness #entrepreneur #business #scaling #shopify #dropshipping #businessgrowth #subscriptionmodel #cashflow #profitability #ecommercestrategy #mediabuying #AOV

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/schedule

In this episode, Sasha sits down with Kayci Scaggs, founder of Pakks.co, a conversation card company born from personal struggle that scaled from $20,000 in the first 30 days to $67k per month, with clear sights on $1 million monthly revenue.

Kayci's story is a masterclass in the "missionary vs mercenary" founder mentality. After a painful divorce, job loss during the tech industry downturn, and six months of unemployment, she hit rock bottom. But a chance meeting led to the birth of Pakks Co—simple conversation prompt cards that transformed how couples and families connect. The twist? These cards made over $20k in sales within the first 30 days.

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Connect with Sasha
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
LinkedIn: https://www.linkedin.com/in/sashakarabut/

Connect with Kayci Scaggs
Instagram: https://www.instagram.com/scaggsc_/
Website: https://pakks.co/
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TIMESTAMPS
0:00 - Intro: From Divorce to $67K Monthly Revenue
2:00 - Kayci's Origin Story: The Broken Marriage
5:00 - Job Loss & Six Months of Unemployment
8:00 - Meeting Someone New & The Conversation Cards Spark
12:00 - The Inspiration Behind Pakks co
15:00 - First 30 Days: $20K In Sales
18:00 - Scaling from 10K to 67K Per Month
20:00 - The Path to $200K & $1M Monthly Revenue
25:00 - The Missionary Founder Mindset
28:00 - Real Client Results & Ad Account Wins
32:00 - The Five Critical Decisions to Scale to $1M
35:00 - Decision 1: Hire A VA For Customer Service
37:00 - Decision 2: Master Your P&L
40:00 - Decision 3: Content Strategy & Avatar Development
43:00 - Decision 4: Email List Building As A Compound Asset
46:00 - Decision 5: Emotional Neutrality in Business
50:00 - Why You Must Stop Enjoying Media Buying
53:00 - The Mechanics of Scaling Ad Spend
57:00 - Lifetime Value & Product Expansion
1:00:00 - Building The Next Tiers of Pakks co Products
1:03:00 - Founder Resilience & Overcoming Self-Doubt
1:05:00 - The Importance of Surrounding Yourself With Winners
1:10:00 - Closing Thoughts & Future Trajectory

About eCom Capital Podcast
eCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/