brands on social media: relatable or strategic?
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brands on social media: relatable or strategic?
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If Melanie leaves Sincere, Enzo and Anna will gift Melanie a lifetime supply of custom Telepathy merch. #Pranked because Telepathy has integrity and a developed brand identity (and no merch rip). Thus, Enzo and Anna celebrate 150 episodes of Telepathy by discussing whether brands should take a stance on certain topics. Since TikTok took over, brands have increasingly used comment sections to weigh in on a variety of content. Recently, brands took to social media to offer Melanie from Love Island free products/services if she leaves Sincere. These posts left many wondering if these major corporations may have overstepped, all for a viral moment. Anna references the wheel of brand archetypes and how this may translate to social media. Meanwhile, Enzo mentions the need for a brand to stand for *something*, referencing Bud Light's weirdly "neutral" stance after Dylan Mulvaney received transphobic backlash. Enjoy!