『Zero Click Marketing』のカバーアート

Zero Click Marketing

Zero Click Marketing

著者： Amanda Natividad
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Zero Click Marketing is a marketing strategy podcast about content marketing, audience research, and how brands grow when clicks matter less. Hosted by Amanda Natividad, Chief Evangelist at SparkToro, the show explores how marketers reach audiences, build influence, and earn attention in a zero-click internet. New to the show? Start with Episode 2: What Zero Click Marketing Actually Is.Amanda Natividad マーケティング マーケティング・セールス 経済学
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  • 5 Things That Make an Idea Stick

    5 Things That Make an Idea Stick
    2026/08/04

    Marketers know how to distribute content. But getting a post, podcast, or report in front of people doesn’t guarantee that its central idea will stick.


    Today, we dive into the difference between content performance and idea portability — and I offer five qualities that help an idea travel beyond its original container: immediate usefulness, a memorable handle, and oh… guess you’ll have to listen to find out the rest.


    Timestamps

    00:00 — Moving content vs. making ideas portable

    02:07 — How the Paul Rudd example traveled

    03:18 — Make it useful without the click

    07:15 — Find the smallest complete version

    08:51 — Make the idea applicable

    10:21 — Give up control of the route

    12:14 — Influence is bigger than attribution


    Learn more: zeroclickmarketing.co

    Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads


    This episode was produced in partnership with Share Your Genius
    www.shareyourgenius.com

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    13 分
  • Zero Click Marketing for Your Mom

    Zero Click Marketing for Your Mom
    2026/07/28

    The zero click internet sounds like marketing jargon, but the idea is simple: platforms increasingly give people answers without sending them to the original source. Citing my recent NPR appearance and using Paul Rudd as the leading example, I explain the zero click web… for your mom. Well, for my mom. Both, really. I also break down why the shift is convenient for users, difficult for publishers, and impossible for marketers to ignore.


    In this episode:

    00:00 — Zero-click marketing for the normies

    01:09 — Paul Rudd and the zero click internet

    02:41 — The broken bargain between platforms and publishers

    03:50 — How AI accelerates the shift

    05:14 — Creating value without holding it behind a click

    06:00 — What my NPR/Planet Money interview reveals about influence

    07:32 — Making ideas useful, clear, and memorable enough to travel


    Learn more: zeroclickmarketing.co

    Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads


    This episode was produced in partnership with Share Your Genius
    www.shareyourgenius.com

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    9 分
  • Why You (Probably) Don’t Need Another Marketing Channel

    Why You (Probably) Don’t Need Another Marketing Channel
    2026/07/21

    Good marketing is not about doing more. I explain why every channel creates an ongoing obligation, how opportunity cost shapes modern marketing, and the three filters to decide what deserves time, energy, and attention.


    Timestamps

    00:00 — Why doing more is not the answer

    01:39 — What should you stop doing?

    02:04 — Marketing channels are recurring obligations

    02:56 — How maintenance overwhelms strategy

    03:21 — The question to ask before saying yes

    05:13 — When metrics should change your plans

    06:47 — What can you stop feeling guilty about?

    07:11 — You do not have to show up everywhere


    Learn more: zeroclickmarketing.co

    Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

    This episode was produced in partnership with Share Your Genius
    www.shareyourgenius.com

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    8 分
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