Zero Click Marketing: How to Build Brands and Earn Customers on a Traffic-Starved Web is officially available for pre-order.

YOU HEARD RIGHT, CUTIES! I announce my and Rand Fishkin's upcoming book, explain why pre-orders matter, and tell you how to claim the pre-order bonuses.

Pre-order the book at zeroclickmarketing.co/book.

Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

Marketers say they want good strategy. Then they optimize for whatever’s easiest to measure.

This episode is about why easy-to-see metrics like traffic, likes, attributed pipeline, and rankings can create false confidence. Instead, better measurement can look like this: off-platform sharing, stronger sales conversations, customer education, adoption of your language, and content that does more than one job. In a zero-click world, the easiest metric to report is not always the one that matters most.

Timestamps

00:00 Why marketers optimize for what’s easiest to measure

01:36 How SEO gets too much credit for capturing demand

04:23 The Fitbit B2B example and content as a service

06:09 Better ways to judge content quality

07:54 Why the best content does more than one job

11:12 What better measurement looks like in a zero-click world

You can do audience research with all kinds of tools and networks like Google Trends, Exploding Topics, Reddit, and of course, my employer, SparkToro. You can create an always-free account and get 5 reports per month on sparktoro.com.

Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

This episode was produced in partnership with Share Your Genius
www.shareyourgenius.com

For years, marketers were told to create the ultimate guide: one page that covers everything on a topic. That advice worked when the goal was to rank, earn the click, and keep people on your site. But that era is coming to an end. In this episode, I walk through new research on Google and ChatGPT that points in the same direction: broad, catch-all content is getting weaker, while focused, hard-to-replace value is getting stronger. I break down what winning websites actually have in common, why relevance now beats comprehensiveness, and how to rethink your content strategy for a zero-click world.

Research cited in this episode:

• 5 Data-Backed Features of Websites Winning Google in 2026 by Cyrus Shepard
• The Fan-Out Effect: What Happens Between a Query and a Citation by Kevin Indig and AirOps

Timestamps:
00:00 Intro
00:21 The rise of the “ultimate guide” playbook
00:53 Why broad, catch-all content is getting weaker
01:00 What Google’s winners have in common
02:19 The difference between reading and doing
02:36 Why destination sites win
02:57 Brand vs. discoverability
03:52 What ChatGPT actually rewards
04:30 Why answering one question beats answering five
04:56 The new standard: defensibility + focus
05:55 How to rethink your content strategy
06:36 Why brand matters more than ever
07:00 Final takeaways

Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

This episode was produced in partnership with Share Your Genius
www.shareyourgenius.com