Zero Click Marketing for Your Mom
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
Zero Click Marketing for Your Mom
-
ナレーター：
-
著者：
The zero click internet sounds like marketing jargon, but the idea is simple: platforms increasingly give people answers without sending them to the original source. Citing my recent NPR appearance and using Paul Rudd as the leading example, I explain the zero click web… for your mom. Well, for my mom. Both, really. I also break down why the shift is convenient for users, difficult for publishers, and impossible for marketers to ignore.
In this episode:
00:00 — Zero-click marketing for the normies
01:09 — Paul Rudd and the zero click internet
02:41 — The broken bargain between platforms and publishers
03:50 — How AI accelerates the shift
05:14 — Creating value without holding it behind a click
06:00 — What my NPR/Planet Money interview reveals about influence
07:32 — Making ideas useful, clear, and memorable enough to travel
Learn more: zeroclickmarketing.co
Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads
This episode was produced in partnership with Share Your Genius
www.shareyourgenius.com