Writing a book as an entrepreneur can grow your business. But what if the biggest impact happens before the book is even published?

How do you know when your story is worth sharing, especially when self-doubt shows up halfway through writing it?

Amanda Wilson-Ciocci, co-founder of The Monarch & Co. and a three-time bestselling author, joins me to explore the personal, professional, and lasting impact of writing a book.

There's a moment in this conversation that challenges the way we think about telling our stories: Amanda believes we're not necessarily the keepers of our stories. We're the messengers.

I love the shift that creates. What if the experience you've spent years making sense of could help someone else make sense of theirs?

We explore why writing a book can be both illuminating and uncomfortable, what Amanda calls the messy metamorphosis of becoming an author, and how focusing on one person you're writing for can help you stay connected to your purpose and inspired throughout the process.

We also get practical about the publishing journey, including the differences between traditional, self-publishing, and hybrid publishing models, why preserving an author's individual voice matters, and how a book can create business opportunities long after launch day.

Because there's a difference between creating content for today's attention and creating something that reflects what you want to be known for.

If you've been thinking about writing a book, building your authority as an entrepreneur, or sharing your expertise in a way that lasts beyond social media, this conversation will give you something to think about.

EXPLORE AMANDA'S WORK

Learn more about The Monarch & Co.: https://www.themonarchandco.com

Masterclass (*NEW DATE* October 28th): https://www.themonarchandco.com/LeadershipBooksBuildYourBusiness