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Your Google rating is only one piece of your reputation.

Before a homeowner ever searches your company, they may have already heard about you from a neighbor, interacted with one of your employees, seen your trucks around town, watched you support a local organization, or heard how you handled a problem.

That is your reputation too.

If your company has grown but your brand, customer experience, and marketing are not creating the reputation you want, talk with Lemon Seed Marketing:

https://www.lemonseedmarketing.com/contact/

In this episode of From the Yellow Chair, host Emily Fleniken explains why contractors need to think beyond review count and start intentionally building the kind of reputation that generates trust, referrals, repeat business, and loyal customers.

YOU WILL LEARN:

• Why strong Google reviews do not always equal a strong reputation

• Why customers remember how your team made them feel

• How CSRs can build trust before the technician arrives

• Why small acts of care create stories customers tell other people

• How community involvement builds familiarity and trust

• Why relationships and referrals belong in your marketing strategy

Emily challenges contractors to stop asking only how they can collect more five star reviews and start asking a more important question:

What are we doing that makes people want to recommend us?

ABOUT EMILY

Emily Fleniken is a host of From the Yellow Chair. In this solo episode, she shares practical ways home service companies can strengthen the reputation being created through their employees, customer experience, community involvement, and relationships.

LISTEN AND FOLLOW

Apple Podcasts:
https://podcasts.apple.com/us/podcast/from-the-yellow-chair/id1598195561

Spotify:
https://open.spotify.com/show/1goGP66YLPIxzpX1TxFGvT

YouTube:
https://youtu.be/pg0FXbRzyjM

More From the Yellow Chair:
https://www.lemonseedmarketing.com/contractor-marketing-podcast/

Lemon Seed Marketing helps home service contractors build stronger brands and smarter marketing strategies designed for long term growth.

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

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From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

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We'll see you next time, Lemon Heads!