In this episode of the Your Project Shepherd podcast, Curtis Lawson shares a hard-earned $3M lesson about the dangers of breaking your own process. Curtis opens up about losing a luxury home renovation project — and how skipping key steps, rushing timelines, and letting others take control can cost more than just revenue. You’ll learn why sticking to a proven pre-construction process is critical, how to spot red flags early, and the costly risks of bending to client or partner pressure. Perfect for builders, remodelers, and business leaders looking to protect profit and reputation in high-stakes projects.

In this solo episode of the Your Project Shepherd podcast, Francis Ramos, Media & Marketing Manager at Crafted Custom Homes and Podcast producer, shares a step-by-step guide to getting started with social media marketing for builders and designers. Discover why social media is more than just trends—it’s a powerful, free marketing tool that works while you sleep. Francis breaks down platform choices, how to post without being a "content creator," and how to build trust with clients online. Whether you're overwhelmed or unsure where to start, this episode gives you the confidence to grow your business through authentic, consistent content.

Most builders lose leads not because of bad work—but because of bad words. In this episode of Your Project Shepherd, Curtis Lawson sits down with Lauren Jefferson, co-founder of FocusCopy, to uncover how strategic messaging can transform your entire client journey. From fixing broken communication systems to using storytelling to build trust, Lauren shares the exact framework builders need to attract better clients, boost referrals, and stop ghosting in its tracks. If you're tired of feeling invisible online or losing clients after the first call, this conversation is your playbook for better copy and better conversions.