"Priority" comes from a Latin root meaning first. So what's the plural of first?

Jay Papasan co-wrote The One Thing, which has sold more than 4 million copies in over 40 languages, and he's CEO of Productive, the One Thing Company. In this conversation with Lee, he argues that you can only ever have one priority, and that most productivity problems are clarity problems wearing a disguise.

Jay walks through the diagnostic he uses with every client. Productivity sits above the waterline, priority sits below it, and purpose sits below that. When someone comes to him with a productivity problem, he starts three levels down. He also shares the core values exercise that became his own unlock, why "should" is almost always a shame-based statement, and the weekly meeting he's held with his own goals virtually every week since September 2000.

Lee brings the other side of it, including what three spinal surgeries taught him about performing in a season that isn't your best one, and the mantra that came out of it.

Also in this one: the Day Before Vacation Miracle, why Hemingway wrote at a fourth grade level, why you can't time block a goal, and the question worth asking anyone walking into a storm.

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