Your Price Point Is a Business Model: How to Price the Offer You Actually Want to Run
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Your Price Point Is a Business Model: How to Price the Offer You Actually Want to Run
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How much should you charge for your offer?
Before you pick a number, you probably need to decide what kind of business you actually want to run.
In this episode of Start Tiny, I walk through what tends to change as you move from Tiny Offers and $497–$697 courses into $2K programs, $5K implementation offers, memberships, $8K+ coaching, and masterminds.
We're talking sales calls, evergreen funnels, coaching, fulfillment, customer acquisition costs, team size, margins, founder access, and why adding another 50 videos probably isn't making your offer more valuable.
I also share why I once paid $150,000 to join a mastermind where some of the material being taught was literally already sitting in a book on my shelf, and why I still don't think that made the investment pointless.
If you've been asking, "What should I charge?" this episode will help you ask a much more useful question: What kind of company am I building around this offer?