You published it. Now you are waiting. That is the mistake.

Josh Troche has watched hundreds of business owners start podcasts, and he says the B2B version of hope is putting an episode out into the air and assuming clients will come find it. They do not. The founders who get business out of a show do something almost nobody does: they pick a person, and they send them an episode.

Want your show handled so it can actually feed the business? https://propodconcierge.com

or Contact

Josh Troche - https://www.pedalstomperproductions.com/?utm_source=chatgpt.com

Someone emailed his show with a problem. He did not write a long reply. He wrote "you need episode 32." He spent forty five minutes answering that question once, on the record, and it has been working for him ever since. He also booked a speaking gig that was one hundred percent because of the podcast, and he got it by reaching out first and saying take a listen.

In this episode:

• Why a podcast is middle of the funnel, not the billboard and not the paid ad
• "You need episode 32," and how to put episodes inside your sales process
• The LinkedIn move: answer a target's question on this week's show, then send it to them
• The speaking engagement that came one hundred percent from the podcast
• The trucker who walked into his office already trusting him, and why familiarity does the selling
• Why you need a why before you record, and what happens to the shows that skip it
• How long a founder podcast really takes, and why the catalogue compounds
• Why the show quietly repels the clients you would have fired anyway
• Eighty six percent of podcasts never make it past episode fifteen
• The one thing to change in your next episode

About the guest, Josh Troche:
Josh Troche runs Pedal Stompers Productions, a podcast production company with its own studios. He hosts Podcasting Momentum, a show for podcasters, and co-hosts The Business Fix, a leadership show built for middle and upper management. He got into video selling semi trucks, where buyers walked into his office already feeling like they knew him.
LinkedIn: [ADD LINKEDIN]
Company, Pedal Stompers Productions: [ADD WEBSITE]
Podcast, Podcasting Momentum: [ADD SHOW LINK]
Podcast, The Business Fix: [ADD SHOW LINK]

Okay, quick one. Founder or business owner, picking the person and having the conversation, that part is yours. Nobody can do that for you. But the clips, the descriptions, chasing the audio, the editing, the posting, all of it after you stop talking, stop that now. That is not your job. You're supposed to be working on the business. The podcast is supposed to feed the business. You record, we handle the rest.
Apply here to see if there's a slot open: https://propodconcierge.com

Tags (Buzzsprout tags field, comma-separated):
Josh Troche, Pedal Stompers Productions, Podcasting Momentum, The Business Fix, podcast lead generation, listeners but no clients, podcast sales process, middle of the funnel, founder podcast, B2B marketing, Founder Podcast Lab

This has been the Founder Podcast Lab. See you in the next episode.