He went on a construction podcast to add value. They stopped the recording and the host looked at him and said, I need to hire you guys.

That host became a client at high four to five thousand a month. Then he referred two more. One guest spot, one relationship, a multiple five figure return.

Want your show handled so it can actually feed the business? https://propodconcierge.com

Derek Links:
Website - https://thecoosolution.com/?utm_source=chatgpt.com
YouTube - https://www.youtube.com/@thecoosolution?utm_source=chatgpt.com
Linkedin - https://www.linkedin.com/in/derekfredrickson/

Derek Fredrickson runs his own show twice a month. He has been on more than 100 other people's shows in the last 18 months. That ratio is the whole lesson. In this conversation he explains why your podcast is a supporting asset and not a pipeline, why the opportunity comes through the show instead of from it, and what he actually does when he is sitting in someone else's guest chair.

He is also the reason it is sustainable. He built the system and hired the people before he ever launched, so the only thing he touches is the recording.

In this episode:
- Why you do not get clients from your podcast, you get client opportunities through it
- The guest spot that became a client and two referrals, told start to finish
- How to guest without pitching, speak to their audience but really to the host
- Why he spends more time on other people's shows than his own, and what that does to your own delivery
- The audit that tells you which steps of your show actually need you
- Sending a client episode after a sales call, the unpaid sales force that closes in the client's own words
- Start at a cadence you can hold, because scaling down costs you the trust consistency built

About the guest, Derek Fredrickson:
Derek Fredrickson is the founder of The COO Solution, which puts fractional COOs and integrators into founder-led businesses so the company can run without the owner sitting in the middle of it. He launched the company in 2024 and started The COO Solution Podcast about a year and a half ago, running it every other week.
LinkedIn: [ADD LINKEDIN]
Company, The COO Solution: [ADD WEBSITE]
Podcast, The COO Solution Podcast: [ADD SHOW LINK]

Okay, quick one. Founder or business owner, if you are recording and then doing the editing, the clips, the descriptions, chasing the guests, all of it yourself, that is the reason you have no room to go be a guest anywhere else. Stop that now. That is not your job. You're supposed to be working on the business. The podcast is supposed to feed the business. You record, we handle the rest.
Apply here to see if there's a slot open: https://propodconcierge.com

This has been the Founder Podcast Lab. See you in the next episode.