Adrienne and Darrell Vesterfelt spent a year and a half trying to get operators into one room together. This fall they finally planned the event. 9 people committed, and they had to cancel it.

Adrienne and Emily walk through the whole decision, from setting the cutoff to sending the refund email, and what happened when the operators who signed up asked to stay connected anyway.

What they cover:

• Why the operator role sits in isolation, with no peers above them, no peers below them, and a founder with a completely different skill set
• Founders put money into their own coaching, masterminds, and peer groups, and usually nothing into their number 2
• The cutoff: why Adrienne wouldn't run the room with fewer than 15 people when 35 were promised
• Sending the refund email, and the response from operators that changed what happened next
• How the free Operators Only Slack community got 15 applications on day 1
• The system everyone on the team follows except the founder
• Why Adrienne would rather be embarrassed than run an event she couldn't deliver on

Send this to your operator: joinoperatorsonly.com

Time Chapters
00:00 Disney princesses and starter marriages
07:40 We cancelled our event
11:50 Why the room didn't fill
16:05 The email nobody wants to send
20:55 15 applications on day 1
27:20 Integrity over embarrassment