Your Growth Strategy Has Ten Priorities. Your Team Has Capacity for Four.
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Your Growth Strategy Has Ten Priorities. Your Team Has Capacity for Four.
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Every once in a while, Tanner sees a squirrel, another dog, or a bicycle and decides our walk needs a new strategic direction.
That is when one practical question matters: Who is holding the leash?
Companies create the same kind of chaos when leadership adds enterprise ABM, product-led growth, customer expansion, partner marketing, and AI operations to the plan without testing whether the team can execute them.
You may have ten priorities and enough capacity for four. You may have adequate headcount but the wrong skills. You may have several contributors but no end-to-end owner.
For every priority growth play, ask: Who owns the complete outcome? What specialist skills does it require? Does the team have protected capacity? Are the processes and handoffs clear? Do the data and systems support the work?
Fewer initiatives, properly staffed and clearly owned, will usually beat twenty initiatives competing for the same five people.
Watch the episode here: https://youtu.be/bS_9B_0aI1U
Read the full breakdown: https://www.lisa-schwartz.com/growth-strategy-skills-and-resourcing/
Then ask your team: Which growth priority are we pretending is resourced when it is not?
Dog walked.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit walkingthedogs.substack.com