Mary Delahunty is doing things on LinkedIn that would terrify most CEOs.

But as CEO of ASFA (the Association of Superannuation Funds of Australia), Mary knows the story is not about her - it's about her members. So when an idea strikes - and it's something that matters to members - whether she's just back from yoga on a weekend or not, Mary rushes to her whiteboard, sets up her smartphone, and captures her views in a natural, direct-to-camera video.

And, boy, is it effective.

In this episode of Your Digital Reputation, host Roger Christie explores Mary's "strategy" behind her video efforts, the wonderful response she's had from her community, and how just being herself online has made ASFA more visible, approachable and trusted by the sector.

Tune in to hear about Mary's honest reflections on her journey to date, and her encouragement to those who worry that being less polished means more risk, even as CEOs.

TIMESTAMPS:

00:06:05 - Communicating YOUR way

00:10:44 - Message over the messenger

00:12:06 - Formal vs flexible content creation processes

00:17:05 - The role of CEOs as ambassadors

00:25:25 - The power of authenticity in building trust with audiences

00:28:27 - Approachability, community and engagement

00:34:27 - Why turning up as yourself online is the best strategy

00:37:31 - Online efforts building offline trust

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What happens when a lawyer afraid of public speaking becomes the national face of the Australian Taxation Office?

In this episode of Your Digital Reputation, host Roger Christie talks to Tim Loh, Assistant Commissioner at the ATO, about his transformation from 15 years in tax law to becoming one of LinkedIn’s Top Voices (an exclusive group!). Tim shares how social media helped him conquer fear, humanise the ATO, and connect with millions of Australians - and shows why connection matters so much more than perfection. The conversation explores knowing your audience, the impact of authentic leadership, and why visibility isn’t about ego but representation.

Tune in to hear about Tim's amazing journey, and his practical advice for anyone looking to leave their mark on the world. There's power in a clear purpose.

TIMESTAMPS:

00:01:05 - Social media’s impact on Tim's career

00:04:31 - Conquering the fear of public speaking

00:07:39 - Humanising the ATO through social media

00:12:32 - Vulnerability in leadership communication

00:18:32 - Connection over perfection

00:22:22 - Knowing your audience ("KYA")

00:27:00 - Representation and inspiring the next generation

00:28:46 - Courage and self‑limiting beliefs

00:32:45 - Finding purpose in social media

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What happens when you "slide into the DMs" of key decision makers? Can social media give you access to the people and opportunities that can help create real, lasting change?

In this episode of Your Digital Reputation, host Roger Christie talks to Georgie Dent, CEO of The Parenthood - Australia’s leading parent advocacy organisation representing over 80,000 parents, carers and supporters.

One story in particular stands out - the time Georgie reached out to the then-Leader of the Opposition, Anthony Albanese, via a Twitter direct message. And how that moment became a catalyst for the way childcare policy was seen and managed in this country. It's quite a story.

Tune in to hear just how important social media has been in Georgie's professional journey, the impact of #CredibleWomen, and the role it continues to play in her ongoing mission to champion parents and families across Australia.

TIMESTAMPS:

00:01:47 - Georgie's story, and gender inequity in the workplace.

00:04:44 - Law, Journalism, and discovering Twitter in 2008.

00:07:28 - The Parent Forum with Anthony Albanese, and THAT DM.

00:15:28 - Reflecting on the DM, and the power of consistency online.

00:19:02 - How Goals, Audiences, and Passions drive online efforts.

00:21:08 - Advice on managing risk when going public on social media.

00:23:59 - Getting a call from the PM's office, and the #CredibleWomen movement.

Full podcast details here: https://www.propelgroup.com.au/your-digital-reputation-podcast

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In this episode of Your Digital Reputation, host Roger Christie is joined by Stephanie Speck, Head of Special Initiatives at the Green Climate Fund - the world’s largest climate fund dedicated to transformative climate action in developing countries.

The challenge Steph and her team face is no small task. And the issues they discuss are often daunting, sensitive, complex, and politically-charged. But, at its core, they are human issues - with human faces, voices and stories behind them. The secret to engagement, empathy and action on such complex issues may just be in human connections, person to person.

The conversation explores the critical role social media plays for Steph and the Green Climate Fund, and how it can help them harness affection and storytelling to inspire what may seem like impossible change.

This episode will certainly inspire you. Tune in to hear how Steph is focused on connecting at a deeper level to help ensure the future of our planet.

TIMESTAMPS:

00:02:08 - Steph's remarkable social impact journey.

00:08:12 - Social media storytelling evolution and media consumption changes.

00:12:13 - Steph's lived experience at COP.

00:16:03 - Connecting and communicating with affection.

00:17:29 - Steph's lived experience at South Sudan.

00:24:45 - The power of people telling stories.

00:27:57 - Affection is more powerful than polish.

Full podcast details here: https://www.propelgroup.com.au/your-digital-reputation-podcast

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How should you use social media to find work in a new market: highlight your technical credentials, access local networks, or share stories that help people connect with you on a deeper level?

These are the very real questions being asked and explored by my guest on today's episode of Your Digital Reputation, Aniisu Verghese PhD.

Aniisu moved to Australia with his family at the end of 2023 on a Distinguished Talent visa, and has oodles of experience and credentials as you'll hear. But, as a migrant, he has still found it challenging to find work in a highly competitive local market.

This episode explores the ways Aniisu has used social media to help him build trusted, credible networks, learn about the Australian culture, and access opportunities he simply couldn't have if platforms like LinkedIn didn't exist. It's a very raw, honest and valuable account from someone still looking for the right answers (and a huge thank you to Aniisu for sharing his experience this way).

Tune in to hear his fascinating story, and contact Aniisu directly if his change and communications expertise would be a help to you or others in your world.

TIMESTAMPS:

00:01:21 - Social media's role in migrating.

00:05:05 - Aniisu's global expertise at Tesco, Sabre, and Bluescope.

00:09:50 - Social media's role in the job search.

00:11:34 - The delicate balance between cultural expectations and commercial needs.

00:15:57 - Growing your local network via social media.

00:18:31 - Immersing yourself in culture via social media.

00:26:14 - Aniisu's incredible World Health Organisation story.

00:30:04 - The power of connecting through personal stories.

Full podcast details here: https://www.propelgroup.com.au/your-digital-reputation-podcast

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How would you respond to relentless criticism on social media if things were completely out of your control?

That's the challenge Alicia Rieniets - Senior Marketing Executive, and former Head of Brand, Media & Social at Australia Post at the time - faced when every normal delivery channel changed or was shut off, online purchases rose by 80% in one month. And her entire team and call centre staff were forced to work from home - almost overnight.

Welcome to the world of rapid transformation driven by COVID, and the pressures that created for her team on the social media frontline. As she shares: "When you fail in social media, you fail very, very publicly."

This episode explores the immense challenges Alicia and her team faced, and how they managed to turn intense online criticism into a "kindness pandemic" by harnessing social media's power to provide context and connection with audiences.

Tune in to hear her story, and learn how to take back control of your narrative in the moment you need it most.

TIMESTAMPS:

00:02:44 - Crisis management from bushfires to COVID-19 to online query tsunami - as teams go remote.

00:08:48 - The "COVID kitten" survival story.

00:10:25 - Hiring external help, and measuring social media thresholds.

00:15:09 - Positive content and community engagement - "The Kindness Pandemic".

00:18:09 - The importance of human stories.

00:21:34 - Resilience, recognising team effort and reflecting on transformation.

00:25:30 - Key learnings from crisis management.

00:27:26 - The importance of stakeholder awareness.

Full podcast details here: https://www.propelgroup.com.au/your-digital-reputation-podcast

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Season six of the Your Digital Reputation podcast launches with an amazing and powerful story. And a slightly new direction - hearing from guests about how they get social media right in the moments that matter most.

Robert Hoge - author, strategic communicator, and the former Head of Communications at the Queensland Government's Department of Health - has one of those stories.

In February 2020, Robert's role became one of the "toughest" communication gigs in the country, as he led his team through almost two years of critical community engagement to not only share vital information with audiences, cut through disruptive noise and misinformation and - ultimately - save lives.

This episode explores the many challenges Robert and his team faced during the COVID-19 pandemic - including a public run in with Facebook, responding to 60,000+ inbound queries every month, and taking his daughter to dental surgery... - that show just how powerful social media can be in the moments that matter most.

Tune in to hear his fascinating account, how trust sat at the core of everything he and his team did, and to learn what to do when you face a challenge whose scale is beyond anything you could possibly plan for.

TIMESTAMPS:

00:01:25 - Social media and community engagement during COVID-19.

00:08:00 - How natural disasters saved Queensland.

00:12:40 - What to do when Facebook removes your page...

00:17:46 - Vaccine misinformation and public trust.

00:22:17 - Chatbot saves the day in the face of 60,000+ queries.

00:24:48 - The importance of trust.

00:30:51 - Social media saves lives.

Full podcast details here: https://www.propelgroup.com.au/your-digital-reputation-podcast

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Last episode's conversation with Shirley Chowdhary (episode 50) was a special one. It showed just how much impact your LinkedIn posts can have on the lives of others.

How can you tap into that same impact at scale as Shirley did? What ingredients are need to shift your efforts from chasing likes and vanity metrics, to pursuing a more purposeful path that has the potential to inspire many thousands of professionals?

In this final practical episode for 2024, Roger shares his best LinkedIn advice to help leaders embrace their vulnerability and tap into their why. Tune in to learn more and gain the confidence you need to show up with real impact in 2025.

TIMESTAMPS:

02:08 - Authentic storytelling on LinkedIn.

04:47 - Embracing vulnerability on LinkedIn.

07:49 - Practical strategies for sharing your "why"

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25% OFF CODE FOR LINKEDIN™ FOR LEADERS

Propel's new online learning platform provides practical training to help professionals protect and enhance their digital reputation. Our signature course, LinkedIn™ for Leaders, has been developed by Propel MD, Roger Christie, and takes users from clear > confident > competent in their understanding and application of LinkedIn.

Listeners of the Your Digital Reputation podcast can access a 25% discount by using the code "YDRPOD" at purchase.

For more information head to: https://www.propelgroup.com.au/linkedin-for-leaders

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