Mary Delahunty is doing things on LinkedIn that would terrify most CEOs.

But as CEO of ASFA (the Association of Superannuation Funds of Australia), Mary knows the story is not about her - it's about her members. So when an idea strikes - and it's something that matters to members - whether she's just back from yoga on a weekend or not, Mary rushes to her whiteboard, sets up her smartphone, and captures her views in a natural, direct-to-camera video.

And, boy, is it effective.

In this episode of Your Digital Reputation, host Roger Christie explores Mary's "strategy" behind her video efforts, the wonderful response she's had from her community, and how just being herself online has made ASFA more visible, approachable and trusted by the sector.

Tune in to hear about Mary's honest reflections on her journey to date, and her encouragement to those who worry that being less polished means more risk, even as CEOs.

TIMESTAMPS:

00:06:05 - Communicating YOUR way

00:10:44 - Message over the messenger

00:12:06 - Formal vs flexible content creation processes

00:17:05 - The role of CEOs as ambassadors

00:25:25 - The power of authenticity in building trust with audiences

00:28:27 - Approachability, community and engagement

00:34:27 - Why turning up as yourself online is the best strategy

00:37:31 - Online efforts building offline trust

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What happens when a lawyer afraid of public speaking becomes the national face of the Australian Taxation Office?

In this episode of Your Digital Reputation, host Roger Christie talks to Tim Loh, Assistant Commissioner at the ATO, about his transformation from 15 years in tax law to becoming one of LinkedIn’s Top Voices (an exclusive group!). Tim shares how social media helped him conquer fear, humanise the ATO, and connect with millions of Australians - and shows why connection matters so much more than perfection. The conversation explores knowing your audience, the impact of authentic leadership, and why visibility isn’t about ego but representation.

Tune in to hear about Tim's amazing journey, and his practical advice for anyone looking to leave their mark on the world. There's power in a clear purpose.

TIMESTAMPS:

00:01:05 - Social media’s impact on Tim's career

00:04:31 - Conquering the fear of public speaking

00:07:39 - Humanising the ATO through social media

00:12:32 - Vulnerability in leadership communication

00:18:32 - Connection over perfection

00:22:22 - Knowing your audience ("KYA")

00:27:00 - Representation and inspiring the next generation

00:28:46 - Courage and self‑limiting beliefs

00:32:45 - Finding purpose in social media

SUBSCRIBE FOR REGULAR INSIGHTS

To sign up to Roger Christie's regular newsletter, head to: https://www.propelgroup.com.au/subscribe

CONNECT WITH ROGER CHRISTIE

Have a question, feedback or want to connect with Roger? Head to: https://www.linkedin.com/in/rogerchristie/

Hosted on Acast. See acast.com/privacy for more information.

What happens when you "slide into the DMs" of key decision makers? Can social media give you access to the people and opportunities that can help create real, lasting change?

In this episode of Your Digital Reputation, host Roger Christie talks to Georgie Dent, CEO of The Parenthood - Australia’s leading parent advocacy organisation representing over 80,000 parents, carers and supporters.

One story in particular stands out - the time Georgie reached out to the then-Leader of the Opposition, Anthony Albanese, via a Twitter direct message. And how that moment became a catalyst for the way childcare policy was seen and managed in this country. It's quite a story.

Tune in to hear just how important social media has been in Georgie's professional journey, the impact of #CredibleWomen, and the role it continues to play in her ongoing mission to champion parents and families across Australia.

TIMESTAMPS:

00:01:47 - Georgie's story, and gender inequity in the workplace.

00:04:44 - Law, Journalism, and discovering Twitter in 2008.

00:07:28 - The Parent Forum with Anthony Albanese, and THAT DM.

00:15:28 - Reflecting on the DM, and the power of consistency online.

00:19:02 - How Goals, Audiences, and Passions drive online efforts.

00:21:08 - Advice on managing risk when going public on social media.

00:23:59 - Getting a call from the PM's office, and the #CredibleWomen movement.

Full podcast details here: https://www.propelgroup.com.au/your-digital-reputation-podcast

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SUBSCRIBE FOR REGULAR INSIGHTS

Subscribe to Propel Managing Director Roger Christie's regular newsletter, so your organisation gets social media right when it matters most.

To subscribe, head to: https://www.propelgroup.com.au/subscribe

--

CONNECT WITH ROGER CHRISTIE

Have a question, feedback or want to connect with Roger Christie? >> www.linkedin.com/in/rogerchristie

Hosted on Acast. See acast.com/privacy for more information.