A full diary. Clients booked weeks ahead. No room for anyone new.

Surely that means the business is doing well?

Not necessarily.

I've worked with practitioners who are incredibly busy; sometimes at absolute capacity; yet when we look more closely at what's happening behind the scenes, the financial picture tells a very different story.

Because busy and profitable are not the same thing.

And there are costs inside a practice that are incredibly easy to overlook.

The hour you spend with a client isn't necessarily the only hour you're spending on that client. The money hitting your bank account isn't the money you're actually making. And a diary packed with appointments isn't necessarily filled with the right appointments.

In this episode of The Abundant Practitioner, we're getting into the numbers behind a busy practice, including the hidden work that can dramatically change what you're actually earning.

I also share the story of one fully booked practitioner who discovered that, once we did the maths, she was effectively earning just $15 an hour.

Yep. While fully booked.

If your practice is busy but you're still wondering where all the money goes, this episode might explain a few things.

Because getting booked out isn't the finish line.

It's the point where you need to start asking a completely different set of questions about your business.

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