One of the biggest decisions Christmas lighting companies make is whether to lease their lights to customers or sell them outright. While both models can work, they create very different businesses.

In this episode, Cory breaks down the pros and cons of leasing versus selling Christmas lights, including customer retention, pricing, storage, inventory management, callbacks, renewals, and long-term business growth.

If you've ever wondered which model is best for your Christmas lighting business, this episode will help you think through the decision and determine which approach aligns best with your goals.

• The difference between leasing and selling Christmas lights
• Why some companies choose to sell their lights
• Why other companies lease and maintain ownership
• Customer retention and renewal considerations
• Storage and inventory management
• Service calls, warranties, and callbacks
• Pricing challenges and customer expectations
• Repurposing inventory when customers cancel
• The hidden costs of both business models
• Choosing the right model for your company

TikTok: @c0ry.adams

Instagram: @c0ryadams

YouTube: Your Lighting Business YouTube

Facebook Group: Your Christmas Lighting Business Facebook Group

Podcast: Your Lighting Business on Apple Podcasts

This episode is a little different.

Instead of covering a specific topic, Cory pulls back the curtain and shares what's been happening inside the business during the month of May and how Paradise Lights is preparing for the upcoming Christmas season.

From family vacation and business lessons learned while being away, to residential renewals, commercial contract follow-ups, inventory organization, warehouse prep, product maintenance, content creation, and getting customer materials ready for the season ahead, this episode is a real-world look at what happens behind the scenes long before the first Christmas lights go up.

If you've ever wondered what successful Christmas lighting companies are doing during the slow season, this episode is for you.

• Lessons learned from taking time away from the business
• Following up on residential renewals
• Commercial contract follow-up and unsigned agreements
• Organizing wreaths, garland, bows, and inventory
• Throwing away damaged or outdated product
• Preparing customer tubs for the upcoming season
• Creating tubs for new customers
• Product maintenance and repairs
• Content creation and batching marketing materials
• Why the off-season is where successful Christmas seasons begin

TikTok: @c0ry.adams

Instagram: @c0ryadams

YouTube: Your Lighting Business YouTube

Facebook Group: Your Christmas Lighting Business Facebook Group

Podcast: Your Lighting Business on Apple Podcasts

A lot of successful Christmas light companies start as side hustles. In fact, that's exactly how many business owners get their start. But at some point, if you want premium customers, better employees, higher pricing, and real business growth, you have to stop operating like it's just extra money.

In this episode, Cory talks about the advantages of starting small, why the side hustle model works in the beginning, and where it starts holding business owners back. From underpricing jobs and weak systems to burnout and poor customer communication, we break down some of the biggest reasons Christmas light companies struggle to grow.

Whether you're just getting started or you've been stuck at the same level for years, this episode will help you identify what's holding your business back and what steps you can take to start building a real company.

TikTok: @c0ry.adams

Instagram: @c0ryadams

YouTube: Your Lighting Business YouTube

Facebook Group: Your Christmas Lighting Business Facebook Group

Podcast: Your Lighting Business on Apple Podcasts