『Your Buy-Sell Agreement Is Probably Already Underfunded』のカバーアート

Your Buy-Sell Agreement Is Probably Already Underfunded

Your Buy-Sell Agreement Is Probably Already Underfunded

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概要
 Your Buy-Sell Agreement Is Probably Already Underfunded Ask a room of business owners whether they have a buy-sell agreement and plenty of hands go up. Ask whether the life insurance behind it still matches what the company is worth today, and the room goes quiet. That quiet is the whole episode. Brandon and Brantley dig into what they say is the most common buy-sell they actually run across in the field — not the one nobody bothered to set up, but the one that was set up correctly, funded correctly, filed away, and never looked at again. It was right the day it was signed. That was also the last day the numbers matched. Here's the reframe that drives the hour, and it's worth sitting with before the examples start. A buy-sell isn't a transaction you complete once. It's a relationship between two numbers that both move over time — the value of the business, and the size of the death benefit that's supposed to fund the buyout. On signing day those two numbers are equal by design. Then the business grows the way everyone hoped it would, the death benefit stays frozen where it was written, and no one was ever actually put in charge of keeping the two in line. The gap opens quietly, in the one direction that hurts, and it only becomes visible at a death — which is exactly when there's no time left to do anything about it. What we get into: Why the owner most at risk is the one who feels covered. The person with no buy-sell knows they're exposed. The person who did it all right five or ten years ago is walking around with a false sense of security bolted on top of a plan that quietly stopped keeping up. A plan nobody revisits is, functionally, no plan.The three forces that open the gap — all pulling the same way. The business grows. The death benefit is fixed, because most buy-sell coverage gets written as level term that has no idea the company doubled. And nobody owns the reconciliation: the attorney drafted it and moved on, the agent placed the policy and moved on, the CPA reports on the business but was never hired to check the buy-sell math. Three ordinary forces, one blind spot.Alex and Morgan — a $4M business that quietly becomes an $8M problem. We walk it slowly. Two 50/50 owners, a $4M company, a $2M policy on each — funded 100%, clean as can be. The business grows to $8M, nobody touches the coverage, and one owner dies. The policy pays its $2M exactly as promised — against an obligation that's now $4M. The survivor is $2M short, owes it to a grieving spouse, and the "funded" plan has silently become the half-funded one, usually settled as a decade-long note nobody planned for.Why the obligation is real even when the money isn't. A signed buy-sell creates an enforceable obligation to buy. "We never got around to setting the cash aside" isn't an escape hatch; it's a problem with a signature on it. Or, as Brantley puts it: if you think the life insurance is expensive, wait until one of you dies."We'll just buy more term, then." The obvious objection, answered straight — and no, this isn't an anti-term episode. Term is a fine tool, and buying a little more than today's value to leave room for growth is smart. What doesn't work is a single flat number bought once and frozen: for a growing business you're underfunded again in a few years, re-buying at older ages and whatever health you've got by then. The fix is a scheduled review and coverage matched to a value that moves, not a cheaper number set in stone.The messy real-world stuff nobody warns you about. The uninsurable partner. The wildly uneven premiums — the 58-year-old next to the 39-year-old, the partner whose deep-scuba habit earned a five-figure flat extra and nearly blew up the funding. Why getting the insurance costs on the table before the agreement is finalized makes the whole negotiation saner.The sixty-minute self-audit you can run tonight. Find the agreement and read the valuation clause. Find what the business is worth right now. Find the death benefit on each policy. Compare them. And the one that matters most — decide who owns the reconciliation going forward. If the answer is "no one," that's the actual problem, and it's fixable in a single meeting. The honest framing we keep on-air: this isn't a pitch for any one product, and it isn't a claim that permanent insurance beats term. Term can absolutely be part of a maintained plan — a set-and-forget number of any kind is the real failure. Where life insurance earns its place here is narrow and specific: for the death-trigger buyout, the cash is certain and it arrives timed to the event, no matter what the operating account looks like the month an owner dies. Nothing else on the funding menu does that. Securities and other assets have their place in the broader plan; they just can't guarantee a set sum on an unpredictable date. That's the job this tool was built for — and it only holds up if the face amount still equals the obligation. Read the full write-up: Your...
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