In this episode, we share multiple client experiences that perfectly illustrate why your business shouldn't be built for everyone. We talk about staying committed to your standards when things don’t go your way, building your processes and messaging around the clients you actually want, and refusing to let a bad experience push you back into scarcity. Ultimately, if your aim is to build a business that supports the life you want, you can’t and shouldn’t serve everyone.

Highlights:

04:26 - Why sticking to your standards will always reward you for a job well done, even if it takes time to see those rewards.

08:26 - Two clients, two completely different experiences, and a reminder of who our business is built for.

12:21 - Why marketing one “versatile” piece can unintentionally teach clients to buy less.

14:06 - Why your messaging should speak directly to the ideal client you want more of, not simply anyone willing to buy something.

19:29 - A seemingly perfect Friday prospect that went very wrong.

27:04 - Why not every bad appointment means your process is broken.

32:43 - The record-breaking order we received shortly after our nightmare Friday prospect and how it reinforced the importance of building around clients who trust and value what we do.

38:50 - Why your best clients should reset your expectations for what’s possible in your business.

43:24 - Why your customers’ buying habits should determine who your business is unapologetically built for.

48:18 - Staying true to your standards means reserving your energy for clients who truly value what you do, even when you’re tempted to fall back into a scarcity mindset.

Resources + Links
Apply for Luxury Clothier Collective Mastermind HERE
More resources for custom clothiers HERE
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Appointment Only in IG: @appointmentonlypod