Stuck in your business and not sure what to fix next?Make your next move: https://go.drewcost.com/next-move-8818In this episode, I take you behind the scenes of a real small-business case study with DogPound Fitness and show you why **more customers weren't actually the first problem to solve.**The real bottleneck? People couldn't clearly see what the business offered, who it was for, or why they should choose it.That's a messaging problem.In this episode, we break down how we're helping DogPound clarify its messaging, online fitness offer, Instagram bio, content, and customer journey—and how you can apply the same thinking to your own business.You'll learn:* How to know if your messaging is actually clear* Why being a good business isn't enough if people don't understand what you offer* How to make your target customer feel like you're talking directly to them* Why your customer should be obvious in your messaging* How Nike, Apple, and L'Oréal built messaging that goes deeper than their products* Why "Strength Without Shame" could become a powerful brand message* How your personal story can become part of your differentiation* Why you should talk about your customer's pain—not just your product* Why testimonials and proof matter more than ever* How to identify whether you're fixing the wrong problem in your businessOne of the biggest lessons from this case study:Sometimes you don't need more customers. You need the right people to finally understand that you're talking to them.**I'm documenting 100 days of business, content, and entrepreneurship while showing you what actually happens behind the scenes with solopreneurs and small business owners.If you're trying to figure out your next move—marketing, sales, messaging, your offer, or something else—let's find the bottleneck.Make the next move.#SmallBusiness #BusinessMessaging #SmallBusinessMarketing #Entrepreneurship #BusinessStrategy #BrandMessaging #MarketingStrategy #SmallBusinessOwner