Are your marketing efforts falling flat? In this empowering episode of the *Young Boss* podcast, Isabelle Vino breaks down how to master your marketing by defining your perfect avatar 🎯. Tailored for young entrepreneurs looking to level up their business journey, this inspiring conversation is packed with practical advice to help you connect with your ideal audience and turn your vision into reality. Remember, *youth is your power*! 🌟

Discover how understanding your buyer persona—or avatar—unlocks the key to crafting targeted messaging, building emotional connections, and driving long-term success. Learn why specificity matters and how tools like A/B testing, audience tracking, and thoughtful branding can save you time, money, and energy. Isabelle shares real-life success stories, unique experiences, and actionable strategies to help you refine your marketing and attract the right customers who resonate with your brand.

Whether you're just starting out or evolving your business, this episode offers a roadmap to understanding your audience on a deeper level. It's not just about data; it's about creating a ripple effect that fosters trust, loyalty, and growth. Align your brand with the people you want to serve, and watch your success soar.

Ready to find your perfect avatar and take your business to the next level? Like, share, and follow us on Instagram and TikTok for more inspiring episodes. Don’t forget to subscribe for weekly insights into entrepreneurship, financial literacy, and success stories tailored just for you. Let us know: have you identified your avatar yet? 👇

#idealcustomerprofile #targetaudience #buyerpersona #howtocreateacustomeravatar #howtocreatebuyerpersona

CHAPTERS:
00:00 - Introduction
00:27 - What is an Avatar?
02:11 - Finding Your Target Avatar
05:09 - Number of Avatars You Can Have
08:55 - Building Your Ideal Avatar
10:24 - Importance of A/B Testing
11:25 - Ad Success and Failure
13:01 - Common Reasons Business Owners Fail
13:22 - Becoming an Efficient Marketer
13:42 - Understanding the Ripple Effect
15:35 - Impact of Targeting the Right Audience
16:17 - Thanks for Listening

Subscribe to Young Boss with Isabelle Guarino wherever you get your podcasts, and be sure to like, share and follow on Instagram and TikTok.

And remember, youth is your power.

From 1 chair to 26 stylists, Tori Elise’s success story is nothing short of inspiring! In this episode of the Young Boss Podcast, we sit down with the dynamic Tori Elise—a celebrity hairstylist, model, and founder of Scottsdale’s renowned Fancy Salon. Tori shares her incredible journey, starting at just 18 years old, where her passion for beauty and fashion led her to transform a one-chair suite into a 6,500-square-foot salon housing 19 chairs and 26 stylists.

Discover how Tori overcame early struggles, pivoted after realizing her initial dreams weren’t the right fit, and embraced creativity to build a thriving business rooted in passion, community, and hustle. You’ll hear her secrets to mastering the power of consultations, staying ahead with continuous education, and leveraging social media as a game-changing tool for young entrepreneurs.

This empowering conversation is packed with practical advice for anyone looking to scale their business, diversify revenue streams, and turn challenges into opportunities. Whether you're a budding entrepreneur or seasoned professional, Tori’s unique experiences and actionable insights will resonate with you.

Ready to be inspired by a true young boss? Hit play and learn how “youth is your power” when paired with ambition and hard work. Don’t forget to like, share, and follow us on Instagram and TikTok for more success stories and weekly episodes that celebrate innovation and entrepreneurship!

#salonmarketing #salonbusinessstrategy #howtogrowyoursalon #growmysalonbusiness #salonsupplier

CHAPTERS:
00:00 - Intro
00:34 - Tori Elise, Fancy Salon
01:44 - Tori's Journey in the Hair Industry
06:49 - Client Transitioning Techniques
10:07 - Staying Current with Hair Trends
11:34 - Effective Salon Marketing Strategies
14:10 - Challenges of Salon Ownership
18:29 - 360 Electrical Overview
19:21 - Achieving Work-Life Balance
21:13 - Preference: Hair Styling vs. Business Management
22:55 - Importance of Mentorship in Business
24:43 - Tactical Tips for Starting a Business
26:50 - Parental Support in Career Choices
27:16 - Pros and Cons of Starting Young
29:41 - Unique Selling Points in the Industry
30:32 - Celebrity and Influencer Hair Trends
32:22 - Future Goals in the Hair Industry
33:34 - Finding Tori Elise Online
34:30 - Outro

Subscribe to Young Boss with Isabelle Guarino wherever you get your podcasts, and be sure to like, share and follow on Instagram and TikTok.

And remember, youth is your power.

Are you ready to build a brand with REAL core values? In this inspiring conversation on the Young Boss podcast, host Isabelle Guarino breaks down why core values are more than just words on a wall—they're the backbone of your business identity. Learn how to define actionable core values that align with your mission, attract the right people, and create a culture that fuels success. From understanding the pitfalls of generic values to integrating meaningful principles into every aspect of your business, this episode is packed with practical advice for young entrepreneurs who are ready to level up their business journey.

Discover why core values shape the way you hire, guide decisions, and connect with customers, and how they can transform your organization from the inside out. Whether you're just starting out or looking to refine your approach, this episode offers insights to help you stay authentic and build a brand that resonates. Remember, youth is your power—use it to create a legacy.

Don’t forget to like, share, and follow us on Instagram and TikTok for more success stories, financial literacy tips, and entrepreneurial strategies. Subscribe now and join the movement to build businesses that stand for something real.

#corevaluesandcompanyculture #companycorevalues #personalcorevalues #corevaluesforsuccess #corevaluessuccess

CHAPTERS:
00:00 - Intro
01:03 - What are Core Values
03:16 - Benefits of Core Values
06:38 - Common Mistakes in Creating Core Values
09:16 - Enforcing Core Values Effectively
10:36 - Drawbacks of Core Values
13:17 - How to Define Core Values
13:49 - Assessing Authenticity of Core Values
14:09 - Outro

Subscribe to Young Boss with Isabelle Guarino wherever you get your podcasts, and be sure to like, share and follow on Instagram and TikTok.

And remember, youth is your power.