Let’s be real: every sales pro has slipped into at least one of the 7 Deadly Sins of Sales. I sure have. I’ve over-talked. I’ve rushed into price. I’ve gotten too friendly and completely sabotaged my authority. And every time, it cost me the sale.

These sins are sneaky. They creep in when you’re nervous, excited, or unsure. They derail deals, weaken confidence, and leave you replaying every word wishing you could redo the call. But here’s the good news: if you can spot the sin, you can stop the sin.

The fastest way to lose a deal? Leave a question hanging. If an objection lingers in your client’s mind, they won’t buy. And blurting out pricing before the value is crystal clear? That’s a revenue death sentence. Clients don’t inherently know why your price makes sense — you must build the value first.

And yes — your clients want to like you, but they need to respect you. Leading like a friend instead of a professional makes pricing feel negotiable. Suddenly, you’re discounting and defending instead of confidently closing. Because if you’re talking more than your client, you’re selling yourself… not the solution.

Sales is a listening game. And if you’re not uncovering a real pain point — a reason to buy today — don’t be shocked when they say they “need to think about it.” Even worse? Waiting until the end to handle objections. By that point, you’re on defense.

The thread that ties all seven sins together? Not listening deeply enough.

When you avoid these traps, selling becomes smoother, stronger, and way more successful. You’ll stop chasing, start leading, and close with authority every single time.

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And remember, youth is your power.