YouTube is still an interested buyer for almost every major U.S. league, CNBC's Alex Sherman reports, but only for whole packages: all of a team's local games, or every game in a tournament. That fits its decision to walk away from a five-game NFL package that Netflix bought. Sports Business Journal has reported YouTube is in advanced talks for 20 to 25 NBA teams' regional rights, and it wants the FIFA Men's World Cup, with games anchoring YouTube Premium at $15.99 a month. Also today: Sports Entertainment Group closes its NZ$130 million purchase of MediaWorks, New Zealand's biggest radio group; an independent commission finds Manchester City guilty over sponsorship "schemes" the Premier League says were worth more than £900 million, with City set to appeal; DAZN Media Plus adds stadium signage, a creator platform, an AI sales agent and a Sports Audience Graph; NBCUniversal cuts several hundred streaming technology jobs months after Peacock's first adjusted profit; Sting and Columbia Sportswear win Grands at the Clio Awards; and Nigeria's Kano Pillars swap a broadcaster for a detergent on the front of the shirt. The throughline: the companies in sports media no longer want one piece, they want the whole thing, and the bigger the package, the more there is to pay for and to answer for.

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