This week, Ash is joined by Bill and Theresa Armour, the visionary founders of Burke Williams Spa and pioneers in bringing European-style spa sophistication to the United States.

Bill and Theresa share their inspiring journey from newlyweds to entrepreneurs, reflecting on the challenges, sacrifices, and lessons that shaped their mission of creating a sanctuary for healing and restoration. They open up about the importance of aligning personal and business values, the role of faith and family in guiding decisions, and how their shared vision has grown into a multi-location brand that impacts lives far beyond its walls.

But that’s just the beginning. Together, they explore the realities of running a business as a couple, from balancing different personalities to navigating client demands, hiring with intention, and leading through crises like the 2008 recession and the COVID-19 pandemic. With candor and wisdom, Bill and Theresa reveal how vulnerability, resilience, and purpose-driven leadership can sustain both a thriving company and a meaningful life.

In This Episode, You’ll Learn:

• How Bill and Theresa transformed a dream into one of America’s most renowned spa brands.
  
  

• Why aligning personal values with business goals creates lasting success.
  
  

• Strategies for navigating entrepreneurship as a couple with different strengths.
  
  

• How to hire and develop employees with a focus on growth and adaptability.
  
  

• Lessons in resilience from weathering economic downturns and industry challenges.
  
  

• Why purpose, family, and faith are essential to building a lasting legacy.

Visit shopify.com/youturn and only pay $1 for your first month's trial.

Connect with Bill and Theresa Armour

Website: https://www.burkewilliams.com/

Instagram:https://www.instagram.com/burke_williams/

Facebook: https://www.facebook.com/BurkeWilliamsSpa

Connect with Ash:

https://www.instagram.com/ashleystahl/

Want to become a professional speaker and skyrocket your personal brand?

Ashley’s team at Wise Whisper Agency offers a done-with-you method to get your signature talk written and booked and it's helped more than 100 clients onto the TEDx stage!

Head over to WiseWhisperAgency.com/speak

This week, Ash is joined by Allie Mazur, the founder of Beyond Herpes, for a deeply moving and empowering conversation about navigating life with genital herpes, redefining self-worth, and cultivating healthy relationships through vulnerability and truth.

Allie shares her personal experience of contracting HSV-1 genitally at 23, a time when her values, identity, and sense of belonging were turned upside down. Through heartbreak, fear, and silence, she found the courage to speak out and build a global platform dedicated to dismantling shame, educating others, and showing that life after diagnosis can be full of connection, intimacy, and joy.

But the episode goes far beyond herpes. Ash and Allie dive into the emotional weight of societal stigma, the nuances of disclosure, and the path toward radical self-acceptance. From navigating dating with authenticity to breaking toxic relationship cycles, Allie offers tools that can transform not only your relationship with your body but also your approach to communication, intimacy, and empowerment.

If you’ve ever struggled with shame, feared rejection, or felt alone in your health journey, this episode will remind you of your strength, your voice, and your right to love and be loved, just as you are.

In This Episode, You’ll Learn:

• How Allie turned a life-altering diagnosis into a movement of empowerment and education.
  
  

• The truth about HSV-1 and HSV-2, and how common herpes actually is.
  
  

• How to navigate herpes disclosures with potential partners with confidence and clarity.
  
  

• Strategies for managing outbreaks, reducing triggers, and supporting your immune system naturally.
  
  

• How to rewrite your sexual values and boundaries after a diagnosis.
  
  

• Why shame thrives in silence and how to reclaim your power by speaking your truth.

Visit shopify.com/youturn and only pay $1 for your first month's trial.

Connect with Allie Mazur

Website: https://www.livebeyondherpes.com/

Instagram: https://www.instagram.com/allie_beyond/

Linkedin: https://www.linkedin.com/in/alliemazur/

Connect with Ash:

https://www.instagram.com/ashleystahl/

Want to become a professional speaker and skyrocket your personal brand?

Ashley’s team at Wise Whisper Agency offers a done-with-you method to get your signature talk written and booked and it's helped more than 100 clients onto the TEDx stage!

Head over to WiseWhisperAgency.com/speak

This week, Ash is joined by Danielle Sabrina, founder of Society22 PR and a leading voice in brand strategy and media relations, for a powerful conversation on resilience, storytelling, and building a standout personal brand.

Danielle shares her inspiring journey, from high school dropout and teen mom to financial advisor and eventually, PR powerhouse. Her story is a masterclass in grit, reinvention, and using life’s toughest moments as fuel for long-term success. Ash and Danielle explore how personal adversity can be a gateway to discovering your unique voice and how that voice can be leveraged to shape your narrative and career.

Danielle shares behind-the-scenes strategies for crafting compelling pitches, getting featured in major media, and using thought leadership to drive business growth. Ash also opens up about her own viral campaign turned media story, offering real-life proof of how purpose-driven storytelling can open doors you never imagined.

If you're looking to build credibility, amplify your voice, and take control of your brand's presence, this episode is filled with actionable tools you won’t want to miss.

In This Episode, You’ll Learn:

• How Danielle turned early life adversity into entrepreneurial fuel.
  
  

• Why storytelling is the most powerful PR tool you have.
  
  

• How to craft pitches that actually capture media attention.
  
  

• The do’s and don’ts of thought leadership and building trust with your audience.
  
  

• Practical ways to refine your social media presence and elevate your brand image.
  
  

• How to use PR to land big opportunities like getting into major retailers.
  
  

• Why investing in your personal brand is essential in today’s market.
  
  

Visit shopify.com/youturn and only pay $1 for your first month's trial.

Connect with Danielle Sabrina

Website: https://www.society22pr.com/

Instagram:https://www.instagram.com/daniellesabrina7/

Linkedin: https://www.linkedin.com/company/society22pr/

Facebook: https://www.facebook.com/daniellesabrinaofficial/

Connect with Ash:

https://www.instagram.com/ashleystahl/

Want to become a professional speaker and skyrocket your personal brand?

Ashley’s team at Wise Whisper Agency offers a done-with-you method to get your signature talk written and booked and it's helped more than 100 clients onto the TEDx stage!

Head over to WiseWhisperAgency.com/speak