You Started Your Esthetician Business Before You Were Ready. Now What?
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This episode is sponsored by JuvPen Microneedling.
New estheticians are often told to go solo, start an esthetician business, and focus on getting more clients—but what if you opened your business before you had enough experience? In this episode of The Esthetician Podcast, Kari Jo Patterson explains how to build expertise, earn client trust, improve retention, and make money as a solo esthetician by getting really good at solving one specific client problem.
She also shares why education and experience can matter more than marketing when you’re building a profitable esthetician business—and how to use ChatGPT to shorten your learning curve.
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If you’re booked but not making money, you need to start with your numbers.
Download my FREE “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.
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