You’ve never heard of the company behind one in four American salads.

Wen-Jay Ying runs Local Roots NYC, a farm subscription service she started after Wayne Coyne of the Flaming Lips told her, backstage in a pink Power Ranger costume, to stop chasing the next disaster and think about what her own city actually needed. She knows way too much about the industrial food system that came after: Taylor Farms grows the pre-cut lettuce behind roughly one in four American salads and white-labels it to grocery chains that never have to say where it came from.

A rifle carried into the Civil War had a coffee grinder built into the stock.

Steven Sadoff knows way too much about coffee, the five waves of it, from Maxwell House and instant coffee to the hand-brew obsessives to venture-backed chains like Blank Street. He opened his own shop in August 2009, right as the third wave’s locally owned era gave way to Blue Bottle and Stumptown’s investment money, and he’s got a real case for why a cup of coffee should cost as much as a glass of wine.

He emerged from a giant egg wearing a Windows 95 crop top.

Jordana Freydberg knows way too much about Eurovision scoring, the fifty-fifty split between expert juries and a public vote you can buy your way into, the “Big Five” who are grandfathered into the final by how much they pay the European Broadcasting Union, and the 1974 UK jury that famously gave ABBA’s “Waterloo” zero points.

Smash that rate button like a hungry trout smashing a stonefly.

Nick Parish knows way too much about fly fishing and fly tying — the Michigan Fly Fishing Club that radicalized him as the youngest member by three decades, why salmon flies aren’t eaten by salmon, the black market for polar bear fur, and the boring truth that you can catch a fish 20 minutes from your house. It doesn’t need to be hard.

There is no control group.

Lindsay McCormick started noticing more plastic on her surfboard every summer, and by the time she founded Bite she knew way too much about microplastics — the ones in your water, your air, your food, and the credit card’s worth we’re each supposedly carrying around. Her message is stubbornly hopeful: there’s no clean control group anymore, but there are small swaps that actually help.

Your willpower isn’t the problem. The system is.

Anthony Barrows is an applied behavioral scientist who knows way too much about the gap between what you mean to do and what you actually do. He calls it the intention–action gap, and he says almost every social program in the US widens it by design — hidden hoops, forms, stigma, and the psychological cost of walking into the office. Fix the system, not the person.

You will never pay utility bills again.

That’s Mark Rukman’s pitch for the town that says yes to the data center. Between 1870 and 1970 humanity built the entire nervous system of the modern world — electricity, plumbing, telephones, planes, everything. Then it stopped. Mark argues the next special century has just started, and if the towns getting the compute don’t get a share of the bounty, the data centers will get sabotaged.

How to poop in the woods, professionally.

How do you poop in the woods — professionally? Shawnté Salabert knows. Host of the Gear Abby outdoor podcast, and living proof you can bury the lede — literally. She walks us through the whole business: bidets, Kula cloths, WAG bags, and the Cadillac of backcountry hygiene.