You’ve never heard of the company behind one in four American salads.

Wen-Jay Ying runs Local Roots NYC, a farm subscription service she started after Wayne Coyne of the Flaming Lips told her, backstage in a pink Power Ranger costume, to stop chasing the next disaster and think about what her own city actually needed. She knows way too much about the industrial food system that came after: Taylor Farms grows the pre-cut lettuce behind roughly one in four American salads and white-labels it to grocery chains that never have to say where it came from.

A rifle carried into the Civil War had a coffee grinder built into the stock.

Steven Sadoff knows way too much about coffee, the five waves of it, from Maxwell House and instant coffee to the hand-brew obsessives to venture-backed chains like Blank Street. He opened his own shop in August 2009, right as the third wave’s locally owned era gave way to Blue Bottle and Stumptown’s investment money, and he’s got a real case for why a cup of coffee should cost as much as a glass of wine.

He emerged from a giant egg wearing a Windows 95 crop top.

Jordana Freydberg knows way too much about Eurovision scoring, the fifty-fifty split between expert juries and a public vote you can buy your way into, the “Big Five” who are grandfathered into the final by how much they pay the European Broadcasting Union, and the 1974 UK jury that famously gave ABBA’s “Waterloo” zero points.