Steve Barton created The Game of Ten. In Portland, Maine, he was arranging flowers at eight years old, standing on a stool in his father's shop. At twenty-two he was three days from a one way ticket to Germany when his mother called to say his father had had a stroke and the business needed him. He stayed for thirty years and took it from two hundred thousand to two million.

How he did it is the part your audience will recognize. A wholesale license in Maine cost five dollars, so he bought one, called growers around the country, and told them he had two good clients. They were his own two shops. When Maine banned billboards

he put a mural on the side of his building instead and argued the city planners into it.

Then he sold it, and spent the years since working out a framework for the thing the numbers never answered. It is called The Game of Ten® and about two thirds of the way through this episode he stops explaining it and walks me through it live. Six phrases, about twenty seconds. I said them out loud on my own show.

Find Steve at stevebartoncoaching.com, where you can also download The Father, The Son, and The Aha Moment, the book he wrote with his son. He is on LinkedIn as Steve Barton.

Hosted by Ashley DePiano, Duct Tape Marketing certified fractional CMO.

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