Episode summary

In this episode, Susan Jensen and Mika-Tashé St. Fleur officially introduce You Good, Girl? — Solopreneur Life, Unpolished and the story behind how it came to life (including the lost “episode zero”… still in mourning).

They share the real behind-the-scenes of going all in on their businesses—unexpected layoffs, starting from scratch, years of side hustle evolution, and the messy middle of figuring out what you actually want to be known for.

This conversation sets the tone for the podcast: unfiltered, honest check-ins on the highs, lows, and everything in between when you’re building a business and a life at the same time.

At its core, this episode is about community, clarity (or lack of it), and giving yourself permission to figure it out as you go.

In this episode

• The origin of You Good, Girl? (and how one offhand comment turned into a brand)
• The lost “episode zero” and why it oddly validates the whole unpolished concept
• Why both Susan and Mika went all in on solopreneurship—just maybe not on their own timelines
• The reality of layoffs, reinvention, and starting over later in your career“Marketing stuff” and the early-stage identity crisis every business owner goes through
• Why clarity takes time—and only comes after you start moving
• The pressure (and freedom) of being your own brand
• Mika’s journey from side hustle to 10-year business evolution—and narrowing her focus
• Why doing too many things well can actually hold you back
• The importance of community, especially when you don’t know what you’re doing (which is… often)
• Creative outlets as survival tools (rearranging furniture counts)
• The emotional side of entrepreneurship—grief, burnout, and those “you good?” days
• Why this podcast exists: to normalize the messy, not just the highlight reel

About the show

You Good, Girl? is a candid conversation about solopreneur life, marketing, creativity, and figuring things out as we go. Meet your co-hosts, and subscribe to get notified when a new episode drops.

What do you call a podcast when you’re still figuring out what it wants to be? In this episode, Susan and Mika talk about the pressure of naming things, the challenge of building a brand in real time, and why marketers sometimes overcomplicate the very thing they help clients do every day. It’s a conversation about words, strategy, identity, and the messy middle of building something honest.

In this episode

• Why naming a business or show can feel way harder when it’s your own
• The problem with words like “marketing” and “brand” when they start to mean everything and nothing
• Why simple strategy is often the result of a lot of messy thinking
• How collaboration has shaped your experience as solo business owners
• The tension between wanting a name and not wanting to box the thing in too early
• Why keeping the show unedited and organic is part of the format, not a flaw

About the show

You Good, Girl? is a candid conversation about solopreneur life, marketing, creativity, and figuring things out as we go. Meet your co-hosts, and subscribe to get notified when a new episode drops.

What does starting a business actually look like in real life… not the polished version? In this episode of You Good, Girl?, Susan Jensen and Mika-Taché St. Fleur talk about what it feels like to build something new while life is still happening around you. From disrupted routines after an RVA ice storm to the tension between planning and actually doing, this conversation gets into the messy middle of solopreneur life.

They unpack the pressure to have everything figured out, the reality of building confidence while you're still in motion, and why showing up before you're “ready” is often the only way forward.

If you're navigating a career shift, building a business after corporate life, or trying to find your rhythm as a solopreneur, this episode will feel very familiar.

In this episode:

- How real life (like an ice storm) can throw off your business momentum

- The tension between planning, structure, and actually executing

- What it’s like to start a business after leaving corporate

- Why confidence and visibility don’t always show up at the same time

- The role of friendship, accountability, and collaboration

- Why this podcast is intentionally unpolished and real

About the show:

You Good, Girl? is a candid podcast about solopreneur life, marketing, creativity, and figuring things out as we go. No scripts. No polish. Just real conversations.

Subscribe for new episodes: https://yougoodgirlpodcast.com/subscribe/

Watch more episodes: https://yougoodgirlpodcast.com/episodes/